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Audi TT, Coupe, Convertible
#398 of 512 New incentives on getting 02 Audi TTs (special deals)
Mar 24, 2003 (4:25 pm)
Audi unloads '02s
Presto-chango! Spiffs of up to $4,000 change new cars to old
By Arlena Sawyers
Automotive News / March 23, 2003
The Audi program
Runs through April
About 700 untitled new 2002 cars and 300 to 400 service loaner cars available
Half of vehicles are Audi TTs
Dealer incentives of nearly $4,000 per vehicle
Consumer rates as low as 1.9%
In an effort to clear dealer lots of unsold new 2002 models, Audi of America is encouraging its dealers to put the cars in their certified pre-owned inventory and sell them as used vehicles.
On March 1, Audi had a 100-day supply of new vehicles, up from an 85-day supply on Feb 1.
About 1,000 to 1,100 cars are available under the program - 700 new 2002 cars in dealer inventory and 300 to 400 retired loaner cars.
Russ Hill, Audi national sales director, says about half of the vehicles are Audi TT sports cars, which had sales of 1,225 through February 2003 vs. 1,351 through the year-ago period.
The company is paying dealer incentives of up to nearly $4,000 for each 2002 untitled car and retired service department loaner car sold under Audi's Certified Pre-Owned Executive car program. Audi had been offering $1,000 dealer incentives on some of its 2002 models.
Hill says the program's purpose is to give dealers an innovative way to clear out their 2002 models, snag more certified used-vehicle sales and help dealers price the 2002 vehicles below their new 2003 counterparts.
"A 2002 has a year's depreciation, and it's not even sold," Hill says. "Unless you want to distress-merchandise it, you have to come up with a way to make both (the 2002 and 2003) attractive."
Audi reports the cars as new retail sales once they are taken out of a dealer's new-car fleet for certification.
The cars are covered by the company's standard four-year/50,000 mile new-car warranty plus the limited certified used-car warranty that extends the coverage to six years/100,000 miles.
Money makes it work
Incentives can total $3,950:
Hill says the company usually charges dealers about $900 per vehicle to cover the certified warranty. Under the program, that cost has been cut in half, saving $450.
The company also is offering an incentive of up to $2,500 per vehicle, depending on the model.
Dealers whose customers finance the vehicles through Audi Financial Services earn an additional $1,000.
The captive finance company is offering special finance rates as low as 1.9 percent to consumers who purchase the vehicles.
If the program, which runs through April, is successful, Hill says it is likely the company will use it every year to clear out carryover inventory. "Our (certified sales) growth is up about 35 percent over (the same period) last year," Hill says.
"We wanted to find out what are the advantages and to catch that growth wave. It's a wonderful time to test the concept to see if we want to do it in the future."
Wayne Williams, owner of Williams Auto World (Volkswagen-Audi-Subaru) in Lansing, Mich., says he had one 2002 model in his inventory, a TT convertible.
After learning about the program, he placed the vehicle in his service loaner fleet.
A customer who drove the vehicle as a loaner shortly afterward purchased it as certified used vehicle.
Williams says the program enables dealers to make a gross profit of $1,500 to $2,000 on a TT compared to the $2,000 to $2,500 a dealer would normally make on the sale of a new car.
He says he can live with that because Audi is doing what it can to help dealers merchandise a year-old car.
His only complaint, he says, is that the program has too many components and is complicated.
"Most Audi dealers are multiple line dealers, and it's hard to keep track of all of these programs," says Williams, who expects to retail 50 to 60 certified used and 140 to 150 new Audi cars this year.
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#401 of 512 Looking at 2000 Audi TT Neiman Marcus Edition
Apr 13, 2003 (4:48 pm)
Was interested in any opinions on issues with the Neiman Marcus Edition. It has around 7500 miles...low mile car. Looks in great condition etc. Didn't know if there were maintenance issues with the 2000 cars, etc or with these special editions. Any comments and advice welcome. Thanks in advance. Might look at a 2001 Quattro also, but the 2000 is more affordable for me.
Apr 18, 2003 (7:09 am)
I am looking possibly getting this 00 TT, it has a lot of miles, but it is in pretty good condition, only one owner. Warranty is included in the price 17,200 , I drove the car, seems fine to me, it was a little loud, well I could hear the engine running, even after it's been running for awhile.
I told the dealer and he had the car looked at and said that, it's fine, and that the car sounds like that, is that the case?
May 01, 2003 (6:30 pm)
Yes, it's normal to hear the engine sound, actually, I quite like that deep, low growl. It's a sports car after all, can't expect it to be as quiet as a Lexus!
Good luck. I love my 01 TT Conv a lot!
#405 of 512 NEW TT 3.2--WHAT'S THE POINT?
May 17, 2003 (11:36 pm)
What's the point in putting a heavier 6 cylinder in the TT? My "chipped" quattro roadster makes about the same HP and torque but weighs significantly less. Why didn't Audi just upgrade the 1.8T's power and suspension/brakes to retain the lighter weight? While the increased power of the 6 is welcome, the increased weight hurts handling and braking (relative to a similarly upgraded 1.8T).
I guess it's because all the competition has 6's...
May 18, 2003 (2:05 pm)
unfortunately it probably is because most of the competition does offer some form of 6 cyl engine. The TTs (plural) haven't exactly been flying off dealer's lots lately. The easiest fix for something like that is for a Mfr. to broaden the car's appeal is to add an upgraded motor and an automatic transmission (I think DSG is very cool, highly advanced and is much different from a conventional slushbox/tiptronic, but at the end of the day it is still an automatic which most Americans prefer). Unfortunately (most) Americans still prefer low-end torque and would take it over a better weight distribution and turbo-lag. I have to say though that every auto mag loves the TTV6 and said nothing to the effect of having the weight distribution thrown off (your mileage may vary:)
I know the TT is not for everybody, but they've still got to sell them. I'd hate to see a car whose breakthrough styling has caused so many other automakers to copy (read Lexus SC430 & Nissan 350Z just to name 2) be discontinued.
#407 of 512 RE: NYCCARGUY
May 19, 2003 (12:25 am)
I agree with all that you've said. However, if Audi felt compelled to put a 6 in the TT, why didn't they really make it something special--like 6 cylinders AND turbo? That would have been awesome and I probably would have traded for one.
From all I've read about the new transmission, it sounds fantastic. As much as I like rowing through the gears manually, this new tranny is so slick that I might actually try one.
The TT truly was a ground-breaking car when it came out. I still wonder why they didn't start out with the 6 however...