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Toyota Sequoia Prices Paid and Buying Experience

1709 messages,  Last post on Dec 05, 2009 at 2:26 AM

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What is this discussion about? Toyota Sequoia, SUV

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#452 of 1709 Give me some honest feed back....I think I messed up by arubarepublic Nov 23, 2003 (6:58 am)
I've strictly done all of my negotiations over the phone with the internet department of Expressway Toyota in Miami, FL. I've purchased a Limited 2WD with the following options:   Phantom Gray Pearl/Oak Leather Toyo Guard Protection Group (XY70) Sunroof Wind Deflector (CF10) Color-Keyed Grille W/stnls Steel Insert (CG90) Rear Spoiler (CX90) DVD System (ED20) JBL/6 CD Changer (EJAT) Driver & Side airbags (GYAT) Factory wheel locks (LK10) Cargo Net (PC50) Carpet Mats/Trunk Mat (PV50) Daytime Running Lights (RLAT)   The MSRP on the vehicle is $45,832 I was able to get them down to $42,566 (including a B.S. Dealer Preparation Fee which they stated was $569). My sales person initially tried to tack on the Dealer Prep Fee to the $42,566 price but her boss agreed to include the Dealer Prep Fee in the $42,566 price (They probably just waived the B.S. fee). Now I really only wanted to pay no more than 91% of the MSRP (I got that from Kiplinger's Annual Car Buyer's Guide - Decemebr 2003). But I ended up paying 91.7% of the Dealer Prep Fee plus the MSRP. I feel I paid about $800 to $900 more than I should have but including the Dealer Prep Fee maybe it’s more like $300 to $400.   Do most of you agree with my assessment or did I actually get a good deal?   An additional factor is that I'll be exporting this vehicle to the US Virgin Islands where the MSRP on the same vehicle would be at least $10,000 more.   I'm also intrigued by the fact that everyone seems to be trying to get they're vehicles for about $500 over invoice. Is this the proper buying perspective or is a percentage of the MSRP O.K.?   P.S. I don't mind brutal honesty. I’m really looking for honest and direct insight from as many people as possible.
#453 of 1709 Feedback by slcamt Nov 23, 2003 (7:21 am)
It sounds like you got a great truck with some great options. Why even worry about a few hundred dollars after spending over 40k of them. That few hundred won't matter after the first time you drive it. Please just enjoy the truck and forget about it.
#454 of 1709 Feedback by katzat Nov 26, 2003 (6:50 pm)
The reason most of the folks here discuss the pricing of vehicles relative to the invoice rather than the MSRP (or sticker price) is that the invoice, minus any manufacturer to dealer incentives, is the most accurate figure available to reflect how far the dealership can go with the price when dealing with a savvy customer. The sticker price generally represents roughly 11%-13% markup over the factory invoice price of the vehicle. Furthermore, there are additional boxes on the sticker where the dealership can place additional items such as undercoating, regional price adjustments, and dealership installed options.   The list of options you provided for your vehicle had a few that I couldn’t locate here on Edmunds. Perhaps they were dealership installed options. Assuming that the invoice on your vehicle was 88.7% of the MSRP (as it was for the ’04 Limited 4x4 I purchased a couple months ago), the invoice price for the truck was probably close to $40.637.   If you believe what folks on this site say with regard to the prices they are paying for these trucks (generally $500 above invoice for ‘04s – which is what I was paid for mine, plus the bogus regional advertising fee of roughly $300-$350), I would expect that you could have purchased your Sequoia for somewhere around $41,500 (at least in the Chicagoland area or one of the other regions where folks are buying the Sequoias for $500 - $800 above invoice).   Of course this doesn’t mean that you could have done this in Miami, but I believe these prices are only available to people that know what the invoice is and how the game works. Otherwise, when you consider the price of the vehicle to be some number relative to MSRP, shaving $3,000+ seems great, when in fact it really isn’t.
#455 of 1709 Holdback ?? what is it by gtscot Nov 30, 2003 (5:45 pm)
I've been researching pricing strategies for a couple of weeks now. I thought that Holdback refered to a % of MSRP or Invoice that was NOT invoiced to the dealer (i.e. held back) and therefore was extra unshown revenue that the dealer realizes in the total revenue. Holdbacks + customers price = revenue. So why would a dealer show Holdback as a cost ? as in #451 above? Also in the Southeast(Fl) there is a delivery of $575, a Admin fee 0f $575 and also a Dealer Fee of $289to $400 all of which really throws Edmunds reported delivery and fees way out the window. Edmunds says delivery in Florida should be -$210. Can anyone shed any light on this. $1500 in "fees" seems rather high to me.
#456 of 1709 04 Sequoia - SR5 - 2WD by adolled Nov 30, 2003 (5:52 pm)
Just bought my new Sequoia and I believe I got a great price. MSRP of $37,045, Invoice around $33,000. I paid $32,500 and no advertising fee.
#457 of 1709 Holback What is it. by gtscot Nov 30, 2003 (6:07 pm)
Never mind!! I just read Edmunds tutorial on Holdbacks. Sorry. However I'd still like to know about all these Southeast fees if anyone has knowledge. !
#458 of 1709 SR5 & preferred package? by mr21 Nov 30, 2003 (8:54 pm)
Can anyone tell me if the 2004 Sequoia SR5 is available with the preferred package (PM). I have talked to about 5 dealerships in SoCal and they all tell me the brochures/websites are incorrect and only cloth seats are available in the SR5.   I have also submitted a request with Carsdirect for a 2004 SR5, gray ext., charcoal int, preferred package, alloy wheel #2, keyless, roof rack, floor mats, and cargo net. Their quote was $32,889 which is thousands less than initial quotes I have received from the local dealers.   Thank you in advance for any help.
#459 of 1709 adolled by habitat1 Dec 01, 2003 (12:21 am)
Where are you located and do you mind sharing name of dealership? Thiank they would do a comparable deal (below invoice) on a SR5-4WD or Limited??
#460 of 1709 HELP by curious54 Dec 01, 2003 (9:56 am)
My cousin is planning to buy an F/S SUV and so he narrowed it down to the Seq and the Expy. We have a large family and so we have 4 Seq. in our family and so he wants to go different. Can anyone give me hardcore data that will just blow the Expy. out?
#461 of 1709 curious by clpurnell Dec 01, 2003 (4:21 pm)
show him what a 2001 seqouia is worth and what a 2001 expy is worth.

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