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Prices Paid: Buying & Leasing Experiences Toyota Highlander Prices Paid and Buying Experience
3331 messages, Last post on Jul 25, 2008 at 3:21 AM
You are in the Prices Paid: Buying & Leasing Experiences Forum. Your Hosts are car_man & kyfdx
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Replying to: gilk3914 (Feb 13, 2008 5:24 pm)
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I got this offer from a southwest ohio dealer for a build request on a 08 Highlander Sport 4WD w/ cypress pearl and sand beige interior with option package E (EH, EJ, SR, FE, QR, CT, TO) as listed on Toyota's website. MSRP: 34,495 Offer: 30,500 OTD: 32,696 (includes 250 doc fee, 6.25% tax, 25 for temporary tags) I also plan to use the 400 college graduate rebate, which will take the final price to 32,296 (OTD). Is this a good deal? |
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Replying to: catdaddylong (Feb 13, 2008 6:07 pm) TDA (Toyota Dealer Advertising) $587 Gasoline $10 Dealer Holdback (Reward for franchise dealer if they make plan) $654 Wholesale financial reserve (helps dealer to afford to put this many cars on lot) $327 MSRP was 35,559 on a 2WD Limited. I told the dealer I was insulted that he wanted to charge me for gas and for him to have "so many cars on his lot". Since I was negotiating via e-mail I could not walk out, but I did push the mouse button pretty hard.  His response was, come in and we can beat any other deal. Sorry, he had his chance...
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Since advertising fees (TDA) vary by region, some will be higher and some will be lower, but it is a legit fee as it's itemized on the "FACTORY" invoice. Edmund's and Kbb even admit that their invoices typically won't match the dealer's (read the fine print). I don't like the ad fee anymore than you do, but it's on the invoice from the factory and not some extraneous fee the dealer wrote in. You can always try to negotiate it if you don't think it's fair, but you probably won't get vary far. Toyota does charge for fuel on certain models. If that $10 fee really bothers you, I guarantee a dealer will not lose your business over it, but what you see on the invoice is what the dealer was billed. The holdback and wfr are already figured into Edmund's and Kbb, so the only thing you need to be aware of is the ad fee. Manufacturers have differnet ways of figuring the fee, but typically 1-3% of the base msrp is not uncommon. If you want to be ultra aggressive, that's fine... take the holdback, wfr, ad fee, and fuel, and subtract that from the base invoice and use that as your starting point. One could surmise that would be the dealer's dead cost, but truth of the matter, the manufacturer and the owner of the dealership are probably the only ones who know the exact cost.You'll need to be in the right place at the right time if a dealer wants to take that deal, but if not, know that $250 -$500 over FACTORY INVOICE is still a great deal on one of these vehicles, especially the hard-to-find hybrids and limiteds. Good Luck. |
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Replying to: wkcr (Feb 12, 2008 4:34 pm) Thanks! |
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Replying to: brianm4 (Feb 13, 2008 8:16 pm)
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Replying to: catdaddylong (Feb 14, 2008 3:31 pm) But, the base invoice price is reduced to reflect those added charges.. The invoice that you see on Edmunds and other on-line sources already has those items figured in... Toyota breaks them out separately, but they don't add to the invoice price you find here. Toyota invoices are confusing, to say the least.. That's why the dealers like to show them to you.. (you'll notice that you don't get a copy to take home). regards, kyfdx
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Replying to: kyfdx (Feb 14, 2008 8:39 pm) |
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I've made the decision to buy a Highlander Hybrid and I'm starting to get quotes on a 2008 base model (black with grey cloth interior, popular package plus and the extra mile option package C) from several dealers in Oklahoma. So far the prices I've received are $37,196, $37,500 and $37,800. I also received a quote for a black/tan one minus the extra mile option package C that was $36,100. Unfortunately, I really don't want the tan interior. I would appreciate some feedback on these offers. Thanks in advance for your help.
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We shopped all around Daytona, with in 300 miles & we found only one dealer that discounted the HL Hybrid & added ne dealer fee or dealer sticker. This is Earl Stewart in North Palm Beach FL & we delt with Peter Rosenblum in their internet sales dept who is a real gentleman. We were offered $3,200 off of the factory MSRP on a Limited with Nav & sun roof along with no dealer fee ! We figure that we saved over $4,000 including trade & pricing, from the dealer here in Daytona. Do a Google search to locate the web site & tell Peter that Bill French sent you. Good luck !! Bill in FL 
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