Last post on Dec 04, 2010 at 4:10 AM
You are in the Mercedes-Benz CLK
What is this discussion about?
Mercedes-Benz CLK-Class, Coupe, Convertible
#1167 of 1636 whotheman
Jun 29, 2002 (12:46 am)
"They only put that car out to build volume and regain #1 sales status over Lexus. AND to mask the slow sales of the current C-Class.""
Wrong, it was added to draw in younger buyers, primarily. Mercedes-Benz has never made a big deal about trying to lead in sales. Funny the new C-Class sold very well (2001) before the C230 model as added.
As far as trying to undercut Lexus.....not hardly. Mercedes still sells more cars of higher sticker prices than anyone including Lexus. Every Mercedes-Benz costs thou$$ands more than the equivalent Lexus.
#1168 of 1636 I'll skip any more marketing strategy discussions...
Jun 29, 2002 (5:35 am)
To answer the question about the A-Class, the sources are everywhere. D-B execs have repeatedly said that they plan to bring the next-gen A-Class to North America, after the redesign due in 2004. As an MBCA member, those quotes are frequently in the club magazine, but beyond that, all of the car magazines have said the same thing at one time or another in the last 18 months.
Understand, the next A will have from the get-go the longer wheelbase alternative [which was a recent addition to the line], and this bigger car is the only one we would receive in our market. Also, it's likely the next A will be a pretty radical change from the current car, with a lower center of gravity, nicer ride, and even more room inside....plus all-new engines from the new aluminum 4-cyl lineup. The presumption is that we will eventually get a hybrid or even full fuel-cell drivetrain in this car, which DCX needs to keep the CA ARB happy.
Anyway, this news has been out there for some time. They will need something to compete with the BMW 1er, though I'm not sure the A qualifies, since the 1er will be RWD, and presumably "sportier" than any A-class. There is also a rumor [and in this case, that's all it is] that by then, the C-Coupe will have undergone a complete new body change, though I am skeptical about that given the fact the the W203 chassis is only going on 3 years old at this point.
Jun 29, 2002 (8:59 pm)
"As far as trying to undercut Lexus.....not hardly. Mercedes still sells more cars of higher sticker prices than anyone including Lexus. Every Mercedes-Benz costs thou$$ands more than the equivalent Lexus."
Wie sagt man 'overpriced' auf Deutsch??? >
[Antwortet: überzukostet!] >
Jun 29, 2002 (11:14 pm)
Trollism in German....how clever.
Jun 30, 2002 (6:37 am)
Like you,I've noticed how every year Mercedes was making more and more of what were options standard. I'm really against this,as I've always admired the cars,and think they are worth the money,but the "Command" system was about the last straw. What an obsurd waste of $2,000 this S-Class standard piece of equipment is. It'll probably be an E standard any year now...
#1173 of 1636 COMAND....[one M]
Jun 30, 2002 (12:27 pm)
...will be allegedly vastly improved in its next iteration, but I too find this to be an unnecessary complication in what is already a too-complicated package of electronics. It would be one thing if they got all of this sorted out in a reliable fashion for production, but instead the whole electronics system in the cars is the Achilles heel at the moment. If you sift through the complaints in the various MB boards, about 95% are attributable to electronic/computer/software failures.
Some of it may be "neat" on the drawing board, but just too troublesome in the field. Most of this is their continued, stubborn dependence on the same EU suppliers that keep dropping the ball year after year.
Jun 30, 2002 (3:32 pm)
Hmm, Lexus, Acura, and Infiniti aren't prompting Benz, Bimmer, and Audi to make options standard, I hope. If they can't charge $1000 each for auto tranny and metallic paint and sunroofs, then... aw man.
#1175 of 1636 The Eastern Influence
Jun 30, 2002 (5:34 pm)
Verozahl,there really isn't any,because Mercedes started loading up US bound cars when the major "Accura" influence was the first generation Accord coming with its major contribution to motoring,the standard lidded coin box.
Jul 01, 2002 (4:57 am)
...you need a history lesson, but I'm not sure I'm up for it today. As noted by Merc above, all of this predates the arrival of the Japanese upscale offerings by 5-10 years [around 1980].
I believe all debates about marketing strategies are a huge waste of time - brand management is already a thoroughly discredited discipline. Either the product meets expectations at the price offered, or it doesn't. Let every maker compete to offer us as many choices as possible, and the buyer will decide what survives.