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Ford Focus, Hatchback, Sedan, Wagon
#84 of 136 2008 Ford Focus revealed at Detroit Show
Jan 07, 2007 (11:21 am)
The revised 2008 Ford Focus was revealed today (01/07/2006) at the Detroit Auto Show (North American International Auto Show for purists). www.naias.com
I haven't seen any interior shots or driven one, so my comments are tempered. The changes on the outside are mostly cosmetic to make the car look longer and leaner without much more than surface detailing differences. The roof line appears unchanged. The wheel arches are less of a separate architectural detail, losing the hard circle edge and instead blending smoothly into the fenders. Commentary claims substantial improvements in noise control and sound deadening with different glass employed among other strategies. The 2008 Focus body doesn't wow, but neither does it offend. The back side and rear three quarters views have a bit of the Subaru Legacy. The front end and front fenders seem busier and a bit less refined. As the current Focus looks better in person than in photographs, I'll reserve final judgment.
It's still an open question. Is a revision of the current Focus platform enough to be competitive or is it a false economy? I'm sure the development costs are less than an all new model, but ultimately it is sales, growth and profitability that Ford desperately needs. Can this restyled and mildly re-engineered Focus regain sales momentum and increase transaction prices? I drive a Focus and am a fan, but I'm reserving judgment. The exterior of the 2008 is not enough to make me run out and replace my 2005 with a new Focus.
#85 of 136 Current Focus Platform
Jan 09, 2007 (8:34 am)
The only compacts with Driving dynamics equal to or better than the current Focus are the Mazda3, the Civic, and the new Rabbit and the Focus is still competitive and way outshines the Corolla, the Cobalt, the Caliper, the Koreans, and the new Sentra. The Corolla and the Sentra do not even offer 4 wheel independant suspension.
Focus costs significantly less than a Mazda3, Civic, or Rabbit. After rebates, a Focus SE 4 door Auto is under $14,000!
Photos of 2008 Ford Focus
#86 of 136 2008 Focus enough change?
Jan 11, 2007 (7:02 pm)
The pictures of the newly refreshed 2008 Ford Focus interior look to be a promising upgrade. The simplification of the model line down to two body styles and only two engines (both 2.0 liters) probably makes business sense as complexity is expensive. The simplification unfortunately means the enthusiast focused 2.3 liter ST sport model is dead.
The Focus does have great driving dynamics. (It's why I own a Focus ST.) But the styling has to get people into the car to experience the difference. My question is not about driving dynamics (which should be even better with a stiffer chassis), but about whether a mild re-engineering and reskinning is enough to grab consumer attention and revive sales.
I'm not thrilled with the new exterior, but the new interior may just have the style for people to notice.
The expected all-new 2010 model will have to contend with the new Saturn Astra that will almost certainly be more of a driver's car than the Japanese and Korean competitors. 2010 is too long to wait for a total redesign, but it's too late now for Ford to change.
It does sound like a new B-class (next size smaller) will be coming to the Ford line-up in 2008 or 2009.
#87 of 136 help reintroducing key code on cd
Jan 13, 2007 (12:08 pm)
Hello!!! I have a Focus and recently I change a light, and I deconnect the batery. After that I cannot use the radio-cd. I have the key code for that but I do not know how to enter it. Can you help me, please?
#88 of 136 Re: 2008 Focus enough change? [basiliskst]
Jan 19, 2007 (7:45 pm)
not much buzz here on the new focus. i have a 2.3 zts, and think it is a great engine, very torquey.
#89 of 136 No Buzz for '08 Focus
Jan 20, 2007 (9:57 pm)
The enthusiasts are not happy about the re-engineered '08 Focus. Ford drops our favorite 2.3 liter engine and denies us the well received European Focus. Message? For the next couple of years, enthusiasts are not a Focus target market. Will Ford be around in 2010 to win some of us back with an all new Focus? Or will Ford try to win enthusiasts in 2009 with a new B-class car? Will anyone be left who cares? Ford's failure to sustain and support successes with real replacements is killing it. Taurus was left to languish on the vine, surrendering even competition for the top sales slot. Now Focus and Ranger are fading to anonymity just when fuel economy matters again. Ford cannot survive on just the F-150. Style and quality drive transaction price. The only virtue of the 2008 Focus is low development costs. Ford cannot save its way to profitability. People have to want to buy. Ford is killing the passion.
#90 of 136 Blah Blah Blah
Jan 22, 2007 (7:32 am)
How many $19,000 Focui (Focuses) do you think Ford can sell? Thats more than an SE Fusion with the 2.3L
I'd like to see Ford with a true B-segment entry so that the Focus can be moved a little up market.
A Focus SE with Auto and Convenience and Sport Pkgs is under $18,000. With discount and and $2,500 rebate, you are under $15,000 which is less than a Nissan Versa S.
Ford needs to decide WHAT THE FOCUS is suppose to be, right now its kind of bastardized. Its not really a B-segment car, nor does it compete with Civic, Mazda3, Rabbit.
#91 of 136 What is the Focus supposed to be?
Jan 22, 2007 (5:25 pm)
mschmal asks a great question. What is the Focus supposed to be right now?
Is it a C-class to compete with the Golf/Rabbit/Jetta? e.g., a small family car in the compact class. In size and driving dynamics, the Focus is a Jetta competitor, but not in list or transaction price.
Is it an overgrown B-class to compete with the Hyundai Accent, e.g., a sub-compact car. The B-class in America has a lot of new entrants with the new Accent, Nissan Versa, Honda Fit, Toyota Yaris and updated Chevy Aveo. In transaction price (not list) the Focus competes against these smaller cars.
The new Focus may provide more car and safety than the B-Class competitors, but not higher fuel economy.
Can the Focus image be polished enough to be cool to the young buyers drawn to B-class cars? Or will it only catch the value-conscious who are not image conscious?
How to design the next Focus depends a lot on the answers. If it has to compete in the B-class price range, Ford better build the next Focus somewhere other than high cost countries like the US, Canada or Germany.
Should it be practical as a family car (a C-class attribute) or more geared to the two front seats (a B-class attribute)?
Can the sporting version of the Focus overlap the midsize cousin (the Fusion/Milan) in price? Are Americans willing to pay for sport at the expense of rear seat and trunk room?
Stay with the upright family friendly architecture or go more low slung like the Civic?
How much should fuel economy drive design? Or driving dynamics? Do prospective Focus owners really care about the superior driving dynamics? Corolla gets by with a twist beam rear axle and no one complains. The Civic has no back seat compared to the Focus and no one complains.
Does Ford need a car in between the new (as yet unnamed) B-class and the Fusion? Is it in between in price or in between in size? Features? Fuel economy?
Can Ford afford such model diversity? Complexity is costly. I understand why the Focus model line was trimmed for 2008.
All I know for sure is that while Ford has to save money, saving money by delaying competitive model replacements won't work. Ford can't save its way to profitability. It desperately needs a real and sustained sales hit beyond the F-150. The re-engineered Focus for 2008 is like a defeated army regrouping behind a delaying action. It is not a counter attack. I guess we have to wait for 2009 (the B-class) or 2010 for the new offensive.
Can an independent Ford hang on that long?
At minimum list prices have to move closer to real transaction prices so that people are making real value comparisons. If Ford could point out how much more car for the dollar they are getting with a Focus compared to the B-class price competition (size, driving dynamics and safety especially), they'd have legitimate attributes to market.
#92 of 136 Ford Focus like Charlie Brown
Feb 20, 2007 (3:46 am)
The original Focus became an "everyman's car" like the Charlie Brown of the auto universe. You wanted sporty ? you got the ST ... you wanted a tuner with untility ? you got one of the zippy hatches ... you wanted basic, you got the omnipotent 4 door sedan ... you wanted great utility in one of the last true wagon styles, you got the wagon ... now of course there will be no more wagons or hatches which is a true loss. And further proof Ford continues to lose their way, giving up more of their heritage. For all you auto trivia fans out there ... 9 out of the 10 all time best selling wagons have been Fords.
The '08 Ford seems to be so refined and diluted now. As if the original concept has gone to finishing school and stayed far too long. With only 2 of the original 5 body styles remaining, this is 3 less reasons I wouldn't consider another Foci. The new Focus has lost all the desirability and charm of the original concept and from the outside seems to be just another trick Escort from the '80's. How retro is that ? But at least Ford threw in the great lounge lizard Mustang mood lighting on the dash ... the old Escort barely had a headliner light if I recall ... and we can all play our classic Meatloaf tunes on our in dash MVP players ... "I can see Paradise by the dash board lights... " Ford has always been able to field a good wagon, a good small car, and usually both ideas in one design ... but the '08 Focus isn't going to be one of those cars ... at this time, Ford seems to have definitely lost their way. A real American tragedy. IMHO, of course.
ZXW Robb, owner of the one of the last Foci wagons ... "Big Blue".
#93 of 136 We did well with wagons at my dealer.
Feb 20, 2007 (8:04 am)
but we have an older demographic.