Last post on Nov 19, 2012 at 4:58 PM
You are in the Chrysler 300M
What is this discussion about?
Chrysler 300M, Sedan
Jun 03, 2003 (5:56 pm)
I agree with you. The CURRENT 300M's will still look good several years down the road.
As for the Pacifica, I just read yesterday where Chrysler is now discounting them because they're not selling well. The article said that they didn't want to do this so early on, but they had no choice. I could have told them they wouldn't sell before they even built the first one! They pay these 'car guys" BIG $$$$ to make these decisions? They should get rid of a few more of these guys. Hypothetically speaking, if I had to choose between a minivan and a Pacifica, I'd choose the minivan. Here's the article-
As for car colors- I'm one who feels that certain cars only look good in certain colors. As for the Maxima, I'm beginning to think that the darker colors look much better. Today I saw a maroon one and a "gold/green" color one- the maroon one looked 1,000 times better than the other one.
Jun 03, 2003 (8:39 pm)
if you check Nissan forums, you will see a lot of people coming in and saying that 2004 Maxima looks like that Saturn. And then the Max loyalists try to deny it. And then there is a big flame fight.
Jun 04, 2003 (8:12 am)
Anyone ever go on the Altima board and say it looks like a mini 300M? I bet they wouldn't be as defensive about that. At least the new Maxima still looks better than all the previous designs..Saturn copy or not.
Jun 04, 2003 (8:41 am)
I don't think that they ever quite understood who the buyers were. I think they tried to build a powerful car for "older folks" (No offense to anyone here) that would have typically bought the larger Cadillac models. The few M commercials that they did (The Flying Mile, the Amish man with the M, etc.) were kind of cool, but thet never marketed the car correctly. GM/Pontiac is on fire with their "Fuel for the soul" high-energy spots! If DC would have had that campaign for the M, you would be able to go into a parking lot without having trouble figuring out which M was yours! Most M's on the road were purchased as a result of word of mouth (Three of my friends bought M's when they kept hearing how much I enjoyed mine) or from people who went to a lot and just happened to see one and liked it. In February of 2000, my wife and I went to a local 5* to look at a Town and Country minivan and I just happened to see a deep slate/camel M and fell in love. A couple of months later (after a week long rental/test drive), I had a deep slate/slate M. I never saw the first ad or commercial on the car. It was love at first sight!
Jun 04, 2003 (9:04 am)
You're absolutely right! Even when the 300M won Motor Trend's car of the year award in 1999, Chrysler was extremely hesitant to use this in any of their advertising. Also, the choice as one of Car and Driver's top 10 for two consecutive years went largely unnoticed by the marketing people.
Today, a co-worker approached me to tell me what a great car the 300M is. He had rented one over the weekend and was extremely impressed. Needless to say, he was very surprised with the performance and luxury content of the car -- he had no idea what a great car the 300M is.
Generally, Chrysler ads tend to be about Chrysler rather than specific vehicles. You don't reach your audience that way!
#23919 of 26385 Advertising
Jun 04, 2003 (9:11 am)
Well...maybe with a German in charge of advertising they'll run better ads. Mercedes has much better ads than Chrysler. But then again...are they going stay true to form and not want to compete against their beloved MB and keep the Chrysler ads low key and boreing?
One thing I have noticed....I ONLY see 300M commercials during major sporting events where Chrysler is a "sponsor". Seems they don't want to spend money to run the ads except to target one specific group.
#23920 of 26385 low key advertising
Jun 04, 2003 (12:26 pm)
and then they cry that they can't sell them and blame the market and send good people like Otto to have some extra time off.
#23921 of 26385 just wanted to add about poor advertising
Jun 04, 2003 (12:28 pm)
there is a Russian saying - "A poor dancer always claims that his balls are getting in the way"