What is this discussion about? Subaru Impreza, Sedan
From: http://www.worldrallynews.com/cgi-bin/viewnews.cgi?newsid1004447388,99548,
The text of the article is posted below. I know that tobacco is still considered more acceptable on FHI's home turf, but, with a FIA tobacco sponsorship ban coming in 2004-2006, I can not believe that SWRT would be stupid enough to risk whatever recent brand identity they have built up with the WRX (yeah, I know the blue and gold are legacy tobacco sponsorhip colors...), paint it red, and stigmatize the WRX with, with ....MARLBOROS????? Jeez, get with the 21st century, guys!!!
I have to think that this is a hoax or a bum rumor. I'll be writing to SoA, FHI, and SWRT to inquire.
Presently, I have a silver 2002 WRX wagon. I also have a pair of 1st class tickets to go watch Subaru/Makkinen at Monte Carlo in January. If SWRT adopts the Marlboro logo in 2002 I can say that my wagon will be for sale at a very attractive price next year (so long as you are willing to repaint it after I add some paint/logos) and I will be turning those tickets back in.
What a bummer this would be. SoA, please tell me that this is baloney or that the person that dreamed this up has been fired.
Jim
/****************************** article *********************************/
Marlboro linked with Subaru for 2002
October 30, 2001
Senior management in Japan is rumoured to have cleared the way to a deal between Marlboro
and Subaru by dropping its insistence on Subaru’s customary blue and yellow colour scheme.
Subaru’s World Rally Championship team hasn’t had a sponsor since British American Tobacco turned its attentions to Formula 1 and company insistence on specific colours
deterred most alternative backers. If there has been a change of heart, it could signal a realisation within Subaru that it will have to increase budgets if it is to keep pace with rivals
such as Ford and Peugeot.
Mitsubishi is still hoping to keep Marlboro backing for a fourth consecutive season, but Ford is
also reckoned to be a possible alternative for the US tobacco brand. If Marlboro does strike a
deal with Subaru, it is possible that Belgian driver Freddy Loix could drive an Impreza. He
does not form part of Mitsubishi’s 2002 plans.
Advertisement
Advertisement