Last post on Jan 18, 2013 at 6:07 PM
You are in the Oldsmobile Intrigue
What is this discussion about?
Oldsmobile Intrigue, Sedan
#3350 of 12345 Intrigue
Jul 05, 2001 (12:00 pm)
I wonder why if the Intrigue had a better engine/interior and exterior design, among the W-bodies, why the car was axed right down to the powertrain??
Olds problems were not only concentric to a very poor (or lack of thereof) marketing campaign but initial quality is what drove most Olds products out of the market.
Understand this: An Impala is not marketed or aimed to compete with a Nissan Maxima, VW Passat or Acura TL. The Impala main competition are its own W-body cousins, the Ford Taurus, Dodge Intrepid, the Big Ford RWD CV and GM sedans and to some extent the Accord and Camry. So there are not a lot of overwhelming expectations in terms of premium quality and performance set forth over the Impala.
On the other hand, the Intrigue was marketed as GM's midsize import fighter sport sedan alternative. Different design, better interior, better powertrain and suspension componetry. It was made and marketed towards people that otherwise would not buy or even consider a GM product..in other words the Import oriented consumer.
For the Intrigue to succeed, the car not only had to match the maxima, Passat, TL and whatnot in quality but to surpass them and offer something above and beyond these import competitors. Where the Intrigue failed miserably was in initial quality control. The 1998 and 99 Intrigues should have been nearly perfect cars to gain respect in the marketplace, but they were not. Noisy suspension, creaky body shells, falling trim, problematic brakes,low resale, questionable safety sorry but that does not make a supposedely 'Premium' automobile. The Intrigue had all the right ingredients to be a kick a$$ automobile but it got burnt in the oven!
Who's to blame?? GM for cutting corners with this car and then pretending that they could fool the general public into paying a higher sticker price for substandard quality. Owners of the first years Intrigue quickly came to realize that this car was no match for the intended competition and market segment..too many relibility problems to deal with.
The 2000 model year + Intrigues are probably very good cars...but so what?? To late in the game. In dec 2000 GM axed Oldsmobile at a time when probably the Intrigue was a fine automobile. Initial impressions do count a lot in the Intrigue's market segment and the problems it had in 1998 and 1999 did enough to erase it from existence. Ditto for the Cadillac Catera.
If the first Intrigues had exhibited consistent good quality, the car I am sure would have survived the closure of Oldsmobile by just the word of mouth of happy owners.
yes marketing had much to do with Olds demise but what put the final nail in the coffin was the poor quality of the 'Premium' GM motorcar.
Jul 05, 2001 (12:46 pm)
Where did that come from?
#3352 of 12345 Hey we need to spice up the topic :)
Jul 05, 2001 (12:50 pm)
#3353 of 12345 GM Product Launches
Jul 05, 2001 (2:00 pm)
The common theme? All were marketed as sporty vehicles, but launched a bit too early with underpowered engines and build quality problems. They turned out to be decent cars after a few years of upgrades, right about the time it was too late to turn public perception around... and GM axed them.
#3354 of 12345 Intrigue underpowered?
Jul 05, 2001 (3:09 pm)
The Intrigue with the 3800 was one of the fastest accelerating, torquiest cars in its class. 0 to 60 in under 8 seconds. If it had any more power I would be paying muscle-car insurance rates.
#3355 of 12345 Trim movement
Jul 05, 2001 (3:19 pm)
I had that trim movement on my right front door. It is not the rubber seal but a strip of plastic above the window with a piece of chrome inserted that moves. I just tapped the plastic strip back into place, not worth a trip to the dealer. In fact, after nearly 3 years that is the only problem I've had. No warranty work at all, no squeaks, rattles, brake or steering problems.
Jul 05, 2001 (3:36 pm)
I can't help it. I'm a pig. I wish Olds had the rumored 3.7 V6 available as the base engine, and the NorthStar as the upgrade... Both the 3.8 and 3.5 engines have "just enough", IMO
#3357 of 12345 cabin filter installation
Jul 05, 2001 (6:52 pm)
jg28 yes you can drop in a cabin air filter GM part #10446783 or AC part #CF121 NO MODIFICATION necessary for installation info go to post #3041 and click on the thread provided.
Jul 05, 2001 (7:17 pm)
Aside from the intermediate shaft problems and some brake problems with the auto bahn package in 1998, the Intrigue was not a poor quality car. It is and has been a very average car w.r.t. reliability and quality. No one has ever said to me that the Intrigue was a lemon. I have had many many people ask me who makes Intrigue. The answer to why Intrigue failed is as obvious as that. People don't know about the "98 problems". People simply know nothing.
#3359 of 12345 Quality helper!!!
Jul 06, 2001 (3:03 am)
The Toyota plant in Cambridge,Ontario is finally going to get help with their Quality glitches and employee morale. This outside outfit/consulting group is called the "Canadian Auto Workers". They have certainly helped the Big3 for many decades, now they are going to assist the other guys and really teach them the way to build a car..
It was bound to happen and it is a little late in trying to level the playing field..Wages and benefits are not the issue; it is mainly line speed and not enough workers being used to build the car..The unions and governments are somewhat alike and you can fill the blanks!!!!!