Last post on Nov 22, 2013 at 8:34 AM
You are in the Nissan Maxima
What is this discussion about?
Nissan Maxima, Sedan
#7682 of 8984 04 Max and Avalon: eerie similarities?
Dec 15, 2003 (6:30 pm)
While not many of us would cross-shop a Maxima with an Avalon (because they cater to different drivers), there are eerie similarities between these two cars for the following reasons:
First, Nissan has treated the Max as its "flagship" car for many years (20 plus years?). Toyota has deemed its Avalon (since 1995?) as its "top of line" sedan, saying it is a roomy ES 300 for less money.
Second, Nissan wants the Altima to compete with the Camry as "the bread and butter" car, leaving the 04 Max (which will sell much less in volume) to compete with the slow-selling Avalon. (I don't want to compare the new Max with the new TL because enough has been said.) Is this a "race to the bottom"? I hope not.
Third, the 04 Max has been called by some (on this Board and elsewhere) as a "Japanese Buick." This title truly belongs to the Avalon because that is its middle name. LOL!!
Fourth, the 04 Max is based on the same platform as the Altima. The Avalon is based on the same platform as the Camry. Both are stretched versions of their respective base cars and both are U.S. made Japanese cars.
May be you can think of more. Don't be shy, speak up.
Having said that, however, the Max has gone through significant changes since 1995 while the Avalon remains substantially unchanged since its debut in 1995. So, it is understandable why the Avalon is a slow seller because little or no R&D has gone into it (I heard Toyota dealers are now selling the car at $4k below MSRP - see Edmunds Avalon Board). But why is the 04 Max also a slow seller even though it is a newly redesigned car? Will Nissan, like Toyota, give $4k incentive or rebate in order to move the new Max if sales remain stagnant? Time will tell.
But Nissan calls the 04 Max sales figure in the past six months as "meeting expectations" (I read it here on this Board in the last few days). If that is true, it is quite pathetic because Nissan does not expect much from its "flagship" car, particularly if you see the amount of advertising money that has been poured into the new Max.
I have been thinking about various ways that Nissan can boost the sale of the new Max. I will post my thoughts in the very near future. Stay tuned
#7683 of 8984 Altima unchanged since 1995?
Dec 15, 2003 (10:27 pm)
I don't think so.
The Altima came out in MY 1995, was redesigned by 2000. The Avalon has changed a lot style wise both for the exterior and the interior.
I am not sure about the chassis changes for the Avalon, but it has been redesigned at least once and will be up for another redesign for 2005 I believe
Dec 16, 2003 (7:13 am)
Nissan's positioning of the Maxima and Altima has everything to do with matching up better with Honda and Toyota and is primarily focused on the Altima.
Nissan tried to match Camry and Accord with a smaller 4 cylinder Alima and a bigger V-6 Maxima. Problem is Toyota and Honda sell more 4 cylinder Camry and Accords and the Altima couldn't compete because of size. Nissan's solution has been to increase the size of the Altima to match Accord/Camry and offer the same potential engine combinations in its basic family sedan.
This change to the Altima's position basically encroached into Maxima territory. Nissan's response is to push the Maxima more upmarket to compete more in the entry-lux category against its own G35, Lexus ES, Acura TL, et al. My guess is that Nissan will drop the Infiniti I35 when the new "M" debuts with both V-6 and V-8 power. This move focuses Infiniti more towards an international all rear wheel drive/all wheel drive range and leaves Maxima to provide a front drive option.
Its interesting that the TL is held up as the gold standard for the Maxima to beat. Read other boards and you will see arguements that Acura is not a legitimate luxury/performance brand because of a lack of rear wheel drive platforms. Nissan is trying to provide focus to Infiniti that separate it from Acura.
I'd love a TL, but it comes with so much extra stuff, that its out of my financial reach. Further, the Maxima offers more interior and trunk room making it a better choice for me.
Dec 16, 2003 (9:59 am)
Re yur response to my earlier post.
The quote I received from that dealer DID NOT include the Elite Package. The quote was way off
base for the car I configured for them. I wanted
to retain a three passenger back seat and made
mention of that during our negotiations.
What I believe drove the quote through the roof
was Nissan's posture concerning having to buy
option pkg. #1 and #2 in order to get the options
in package #3. That's a lot of b.s. which I had
no intention of tolerating.
I am VERY FOND of the Max and frankly wish I was
in one now but the company has made that out of
the question. If things change in the future, per-
haps they will regain me as a customer but for the
time being they have lost my loyalty.
Dec 16, 2003 (10:32 am)
kennyg5 said: But Nissan calls the 04 Max sales figure in the past six months as "meeting expectations" (I read it here on this Board in the last few days). If that is true, it is quite pathetic because Nissan does not expect much from its "flagship" car, particularly if you see the amount of advertising money that has been poured into the new Max.
First of all you never expect to sell your "flagship" car in great numbers. Flagship translates to best, which translates to expensive. How many "flagship" Mercedes S600 are sold vs. the popular C-class for instance? How about BMW's 745?
Secondly, have you actually seen the "amount of advertising money that has been poured into the new Max."? If so - let us know.
#7688 of 8984 "New" '00 Maxima SE
Dec 16, 2003 (11:20 am)
I just got the '00 SE and have a question. I have the base stereo and would like to upgrade it. Are there any kits that I could mount an aftermarket stereo into and make it look good? Or, is the stock stereo good enough to just get a couple of amps, add a sub, replace all speakers, and have a nice system?
Dec 16, 2003 (12:36 pm)
if you're starting from scratch, i would look into getting one of those systems with the motorized 7inch screens that come out.. i saw a maxima recently with that setup, and it looks great...
i would do it myself, but i already have the bose system in mine and replacing the headunit requires replacing everything else too..
Dec 16, 2003 (2:37 pm)
Altima has 'less penache'? I laughed at that one. Who really cares? The cheap stripped 1999 era Base Maximas with plastic hubcaps are hardly anything to brag about.
TL is the 'gold standard'? Car and Driver tested one and said it should have RWD. "FWD sports car" is an oxymoron, luxury makes are moving away from FWD. So, Acura is hardly a "standard bearer" anymore, just a "nicer Honda". I can't wait to see the 'Acura Element' soon.
Dec 16, 2003 (5:41 pm)
You may be right that "flagship" cars are not usually sold in great numbers. However, I was comparing the sales of the 03 Max vs. the 04 Max, and according to earlier posts on this Board, the 03 Max outsold the 04 Max. In any event, Accord is Honda's flagship, and huge numbers of Accords have been and are being sold. So, your statement is either out of context or irrelevant, at best.
As to the amount of advertising, I was comparing the 04 Max with the Avalon, and my statement is based on my observation of the frequencies of ads that have been run on TV, newspapers and magazines in the past 6 to 9 months. How often have you seen Toyota promoting the Avalon during such period? On the other hand, unless you are oblivious to ads or pay no attention to car commercials, it is difficult not to notice how Nissan has been trying to push the 04 Max.
So, it does not take a statistician or a financial analyst to conclude that Nissan has spent much more money on the 04 Max than Toytota has spent on the Avalon. Do you have facts or figures that will prove the contrary? If yes, kindly post ASAP.