Here are some quotes from the http://biz.yahoo.com/bw/010104/ny_coach_l.html website that I found when searching in Google for "Lexus Coach," concerning the new 2001 ES300 Coach Edition:
"The luxury automaker and high-end retailer have teamed up again in an exclusive deal to produce a distinguished limited edition ES 300 featuring Coach leather-trimmed interior; Coach edition badging, and a Coach cabin bag. Other design and performance features include five-spoke carbon polished alloy wheels; wood-and-leather-trimmed steering wheel; birds-eye maple wood trim; power moonroof; 3.0 liter, 210-horsepower V6 engine; and in-dash, six-disc CD auto-changer. This special Coach edition will be available in Black Onyx with black or ivory interior, Diamond White Pearl and Oyster Pearl, both with an ivory interior.
"There have been three previous Lexus Coach Editions in the USA - the '97 LS 400, and two ES 300 editions in `96 and `99 - not to mention three Coach Editions in Japan,'' reported Denny Clements, Lexus Group Vice President and General Manager.
"The 2001 Limited Lexus ES 300 Coach Edition is priced at $34,395 manufacturer's suggested retail price (MSRP). The exclusive options in the limited edition represent nearly a $5,000 value for a cost of $3,000 MSRP.
"The Coach Edition will be available through the 190 Lexus dealerships nationwide beginning January 25, 2001."
dcman2, I'm pretty sure the $2000 off promotion is strictly for the ES300, and it's a discount off the MSRP. As to whether it's national or regional, I don't know. The dealer I visited was Sam Swope in Louisville, KY, which you can access at www.swope.com.
It sounds like everyone's chimed in on what the Coach edition includes, but this page on the lexus site sums everything up: http://www.lexus.com/showroom/model/es_coach.html
rob175, would love to hear more details on how you got your deal, as that price sounds fantastic.
Again, thanks to everyone for their very helpful insights.