Last post on Aug 14, 2010 at 8:21 AM
You are in the Lexus ES
What is this discussion about?
Lexus ES 300, Lexus ES 330, Sedan
Sep 12, 2001 (9:50 am)
I was at my dealer yesterday evening. He said Lexus has not formalized prices yet, but that they are now being told a loaded ES will be about $37,500. We can only hope that's true.
Keep in mind when I bought my 1995 ES new the sticker was $35,800.
As for mmcbride1's comment/question, I do agree that coming close to $40,000 is a bad move just to keep the exclusivity. Clearly Lexus does not want the volume that Acura gets with the TL. Obviously the higher the price the less the car will sell.
As for other cars (MB, BMW, Audi), if I spent $40,000 I'd be tempted to get a GS 300 without the NAV/ML. They can be had for that price. I believe all of the other cars mentioned are over $40K with comparable equipment like NAV (sticker, don't know about discounts), so even at $40K (which I doubt will happen) the ES would be less expensive. I've seen loaded C320s and 330i in dealer lots for $43-44K.
Sep 12, 2001 (10:04 am)
You made a good point. Why get the ES when you can get a GS for a little more?
And yes, if you put every single option on the MB and BMWs, then the price would be over $40k. But I think most people get well equipped, but not loaded, MBs and BMWs. That would put them right around $40k.
And at $40k, a couple thousand either way won't be a major consideration. People will get what they like best (or at least they should).
But why wouldn't Lexus want to sell 60,000 ESs? I think they would love it, provided they have the excess capacity.
There's a lot more competition at the $35-40k level now than there was 6 years ago, too.
$37,500 for a loaded ES is better than $40k, I'll give you that.
Sep 12, 2001 (10:09 am)
I love it! We're starting to agree on things.
Sep 12, 2001 (10:36 am)
I really hope you guys are correct--I wish you were on the lexus pricing department
my only apprehension is:
base with destination=32,050
you are then talking chrome wheels, hid package (with r/s wipers), rear shade, heated seats, air suspension, brake assist, VSC and TRAC bundle--assuming moonroof standard--as additional options
For the price to be 37,500 which I agree is the fair price, all these options would hav eto be within 5,500--which may be tough
But who knows--miracles are possible
Sep 12, 2001 (11:09 am)
All I was saying is that the competition gets a lot tougher at the $40k level than it is at the $35k level. At $40k, you bring in the BMW 330i (instead of just the 325i), the BMW 5-series, the Audi A6, the MB C320 and the Audi S4, not to mention Lexus' own GS300. IMO, I'd rather take any of those over an ES for the same price. That's why I think the ES needs to stay at $37k or so max. If they keep a $5k or so cushion under those other cars (selling prices, not necessarily MSRP), they shouldn't have much of a problem.
I also think Lexus wants to sell as many ESs as they can.
Sep 12, 2001 (11:19 am)
Chrome wheels, VSC, air suspension, brake assist, etc are very expensive options that add little value to the car.
Even the $2,000 navigation system only adds a few hundred dollars to future resale value.
What is the expected price of a more commonly equipped car that would be just leather, CD changer, moonroof and maybe heated seats and sunshade and few, if any, additional options?
Sep 12, 2001 (11:35 am)
I agree with you completely
s852--the answer to your question will be around $35K
I am not ruling out a $39K sticker with everything
selling price eventually will be $35k
i will know this week
Sep 12, 2001 (11:51 am)
As an aside, my friend's 1997 ES has the Adjustable Variable Suspension. It seems they didn't make too many 1997-2001 ESs with it, but IMO it is a great feature and really works well. It definitely changes the personality of the car depending upon the setting.
Plus, they improved the system for 2002 by having it work for each wheel independently.
So, if any of you wind up buying the 2002 I recommend this option (I think it is $620).
Sep 12, 2001 (3:07 pm)
If a loaded ES300 prices at $37,500, I'll buy it. If it comes in at $40,000, I won't. It is a matter of principal. Lexus can easily sell this for car for a very profitable $37,500.
A price beyond that is pure greed and sends a message that Lexus thinks its customers are stupid, or in love with the car regardless of price. I don't think either apply.
Acura has proven that an auto company can package a luxury sport vehicle at a "value" price. I like what they've done. I think they've cut dealer profitability a bit, but I like that nearly everyone pays the same price for their cars.
It is a bit ironic that Lexus may be making the same mistake that Mercedes and BMW made ten years ago by assuming that customers will pay nearly any price for their cars. A 10K premium for a ES300 versus a Acura TL S is a bit much.
I have two Lexus autos and will buy the 2002 ES300 if it is REASONABLY priced. If it isn't, I'll buy something else.
Hope someone from Lexus' marketing department reads these forums.
#1375 of 5443 2002 ES 300 Pricing
Sep 12, 2001 (3:59 pm)
What do you think the pricing will be for the car with all the options excluding the nav system but including Mark Levinson? 36,000?