I admit, the whole peice was "eye candy". But, that's what gets people's attention. Also, it was thrilling to see Pontiac take on it's competition like that with a new advertisement, not one that's rehashed!
I was too busy looking at the visuals, but Pontiac's website show the info that's I believe the commercial was aimed at:
"THE COMPETITION IS BEHIND US ALL THE WAY.
AND WE HAVE THE TEST RESULTS TO PROVE IT.
Recently, SSEi beat out some formidable rivals: Chrysler 300M, Lincoln LS, and even Lexus GS 300. Under strict testing procedures, SSEi outperformed the competition in key acceleration tests. * In simulated highway merging (0-60 mph sprints), SSEi showed them nothing but taillight. In everyday commuting (30-50 mph runs) and highway passing maneuvers (50-80 mph runs), SSEi left them in the slow lane. And in the all-out ¼-mile blast, SSEi finished ahead. In addition to outperforming the competition, SSEi trumps them in technology too. This Bonneville gives its drivers more standard technology that it's supposed rivals, with features such as supercharging, Stabilitrak stability enhancement system, Magnasteer, OnStar, and HUD (Head-Up Display). When it comes to cars in this class, the prestige is in the performance.
* 2002 SSEi versus 2001 competitors."
0-60mph 30-50mph 50-80mph 1/4 mile
SSEi 7.64 sec 2.85 sec 7.38 sec 16.60 sec 89.2 mph
300M 8.48 sec 3.30 sec 7.82 sec 17.10 sec 85.9 mph
GS 300 8.39 sec 3.26 sec 7.65 sec 17.02 sec 86.4 mph
LS V6 9.71 sec 3.75 sec 8.93 sec 18.09 sec 82.9 mph
Here's the link: http://www.pontiac.com/bonneville/outperformed.html