Last post on Nov 05, 2013 at 12:08 PM
You are in the Acura RL
What is this discussion about?
Acura RL, Sedan
#3375 of 7386 Re: low target [jrock65]
Aug 18, 2004 (10:25 pm)
quote: "That seems quite a low target. I guess it makes sense, since then they could say, "Look! We exceeded our expectations!" I don't think they'll have any trouble reaching 1000 per month."
For the past July, here is the rough sales numbers
- M45: 300+
- RL 3.5: 300+
- GS 300/430: 2716 (~2000 for GS300)
Totally, 3300 among three Japanese brands. 1100 per brand on average.
Now, since all three will be updated from 10/2004 to 3/2005, Acura should be happy with 1000 units sales per month. It would be dog fight among M35, GS300 and RL. The market for $40K to $50K luxury cars simply isn't that big.
Well, that's just my simple calculation assuming German makers hold their ground against their Japanese competitors. And, lets not forget Cadillac is doing very well, and 300C is selling like hot cake.
#3376 of 7386 Re: Just got back from an Acura dealership.... [oman9]
Aug 19, 2004 (12:08 am)
>Have they been dealing on 2004 RLs say a year ago? Just surpised at the difference in the sticker price of both vehicles absent aggressive dealing on the RL.<
Indeed they have. The last two RL model years have been moribund. I have frequented one Los Angeles area dealership where they will just about give the car away. The salesman told me point blank that they would sell the car for invoice, and that was his opening remark. They had cars sitting on the lot in excess of 9 months.
For me the issue with the current RL was not so much the exterior styling, it was a poor choice of exterior colors, and the cheapening of the interior, using plastic faux fake wood (that's fake x2). Moreover, not much had changed inside the car beyond the navi system. The window and door locking systems were the same as what was put into my Legend years before.
Mind you, it's still a fine car and an outstanding value. It just is rather bland. And although the 2005 RL redux is an improvement of sorts, for some it too is rather timid and bland. Anyway, that's my take.
Aug 19, 2004 (12:27 am)
Lexus sold 837 GS300/430 in July, not 2716.
The GS in its heyday (99/00) sold about 2500 per month.
In any case, I thought the idea was to take some of the pie from the 5 and the E.
I could see the RL/M/GS selling about 1000 to 1500 per month, each.
However, there is also competition from the A6 and STS.
#3378 of 7386 Re: Just got back from an Acura dealership.... [oman9]
Aug 19, 2004 (8:22 am)
The current RL is supposedly an expensive proposition. Honda mentioned this in a statement couple of years ago (Prelude was the other car mentioned). It was simply more expensive to manufacture and import the RL. Lack of platform and parts sharing can quickly add to the cost.
The new RL should benefit from both. It will use the global midsize platform (shared with TL, TSX and Accord) and quite possibly will make use of the J35A (basic engine design shared between MDX, Pilot and Odyssey at the moment) dumping the old C35A. This also allows Acura to build upon everything that TL offers, and more.
The new RL, although shorter than the outgoing RL, is said to be the largest Honda/Acura on the inside with about 103 cu. ft cabin volume. To put this in perspective, Accord (with moon roof) measures about 98 cu. ft (102.7 cu. ft without moon roof). The current RL, I believe is 98 cu ft as well. So, the interior volume represents a 4-5 cu. ft gain. The current TL, I believe, measures at 97-98 cu. ft on the inside as well.
Honda is expected to make extensive use of lightweight material like magnesium alloy/aluminum alloy (to trim down the weight, especially to counter the added weight of SH-AWD). That, plus SH-AWD, more gadgetry, refinement and additional premium on top of everything that TL offers may account for additional $10K or so on the new RL. Navigation system is expected to be standard as well. So, for a very similar price tag as the current RL, Acura can afford to offer a lot more in the new RL.
#3379 of 7386 Re: Good bye Acura, Hello Infiniti? [legendman]
Aug 19, 2004 (8:44 am)
I too find the new Infiniti a bit overdone up front, and in the rear. On the side, there isnít much going. In a race to catch up with Audi/VW in styling department, this has become a norm among automakers. But then, in case of VW/Audi, the front and rear arenít overdone. They are a simple mix of curves, lines and angles. Well, but then, Audiís new grill is far from the same promise. I donít like it.
When it comes to styling, I think there is a thin line subtly beautiful and overly styled. Iíve rarely seen anybody say bad things about a typical Mercedes or the old BMW 7-series styling. These cars had more slab sided detailing, yet they can be considered classically designed. The same were true of the Legend.
Acuraís approach with RL appears to be in that direction. Based on the pictures I have seen, there isnít an outstanding styling element in the car, just a touch of ďattack modeĒ in the fascia to conservative rear end complemented with a few lines and curves. Thatís usually a safe approach, and not a bad idea. And the nice thing about it is that much of its styling elements, from the grill to the tail lamps can be traced back to the RL itself, as well as some other Acura.
On the inside (in the prototype), the contrast offered between darkish wood trim and brushed aluminum console was a little too high. It might look good with light colored wood. Other than that, the layout is once again typical Honda/AcuraÖ logical. Symmetry would be one way to define it.
Styling details aside, it would be interesting to see how these cars (RL, M, GS, A6, 530i, STS etc) stack up in terms of connecting the driver to the road, at the same time, isolating the passengers from it. Acura typically chooses to take middle approach, Lexus goes for complete isolation that I suspect would be a part of STS formula as well. Audi may be more Acura-like. BMW, of course, wants to be seen as a driving machine (but based on recent reviews they seem to favor isolation/numbness). The Infiniti may try to pursue BMW more than any other, but does that affect ride quality? We shall see. In G35, it does. If performance is the sole purpose of a car, that may not be an issue. People choosing Altima 3.5SE or G35 probably know it. It would be interesting to see how M35 would stack up. As for RL, I expect it to offer a balance, the Acura/Honda approach.
Aug 19, 2004 (9:01 am)
That seems quite a low target. I guess it makes sense, since then they could say, "Look! We exceeded our expectations!" I don't think they'll have any trouble reaching 1000 per month.
Iíve heard of 1250 units/month sales target in the first year (1K/month during the first six months and 1.5K/month over the next six). That would be similar to TSX sales projection and if there is a demand, the projection should go up (like it has been in case of TSX).
An important point to consider is that Acura RL will be targeting a very specific price, rather than a price range. There will be no stripped down base model to start with.
#3381 of 7386 Re: Just got back from an Acura dealership.... [legendman]
Aug 19, 2004 (9:06 am)
For me the issue with the current RL was not so much the exterior styling, it was a poor choice of exterior colors, and the cheapening of the interior, using plastic faux fake wood (that's fake x2).
That is incorrect. RL comes with Burl Camphor Wood (and, like everything else, it is not an option).
#3382 of 7386 05 RL Test Drives
Aug 19, 2004 (9:25 am)
I keep hearing, on another web site, that some folks will have an opportunity to drive and report on their impression of the new RL on 1 Sep 04. I'm betting that initial reslutls will hover around the following:
Torque: 275 lb ft
Skid Pad: .975
0-60: 5.75 sec
Top Speed: 150 mph
Wheels: 17" standard (19" optional)
What's your take?
Aug 19, 2004 (9:50 am)
Peak Power: 300 HP 6300 rpm
Peak Torque: 265 lb.-ft 5000 rpm (95% or more from 2500 rpm)
Redline: 6800 rpm
Curb Weight: 3850 lb.
Skidpad: ~0.85g (assuming Acura is aggressive with rubber)
Top Speed: 150+ mph (also depending on tires, if Acura chooses to go with higher rating)
#3384 of 7386 My take....
Aug 19, 2004 (10:46 am)
Peak Power: 300 HP 6000 rpm
Peak Torque: 280 lb.-ft 5500 rpm (85% bofore 2500 rpm)
Redline: 6500 rpm
Curb Weight: 3500 lb.
1/4 mile: 13.6s at 106 mph
Max land change speed: 65 mph
60-0: 150 feet
70-0: 160 feet
Skidpad: 0.90 g (I wish it would be 1.00 g)
Top Speed: 160 mph
Wheels: 18" performance tire
Estimate mpg: 20 city, 22 freeway