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Audi A6

6896 messages,  Last post on Aug 19, 2009 at 3:36 PM

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What is this discussion about? Audi A6, Sedan


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#6728 of 6896
Re: A6 discounts looming large? [carnaught] by shipo
Oct 18, 2007 (7:25 am)
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Replying to: carnaught (Oct 18, 2007 7:10 am)

Can't tell whether your joking or not, but I believe that the reference was that the BMWs cited could be had for some number of dollars per month LESS than a comparable Audi. Yes, no?
 
Best Regards,
Shipo
#6729 of 6896
Re: A6 discounts looming large? [shipo] by rjlaero
Oct 18, 2007 (8:11 am)
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Replying to: shipo (Oct 18, 2007 7:25 am)

It's a mixed blessing for Audi.
 
BMW's have inflated residuals most of the model year. BMW is very dependent on the US market for the 5 and 7 series, and they need to push these cars. They really have become the General Motors of the German car market. Many people are not leasing a BMW because it's the Ultimate Driving Machine. It's more like the "Ultimate Lease Deal"
 
It's hard to compete lease wise when an A6 has a 47-48% residual and the 5 series is 56-57%. The A6 may be a better overall car, but it's tough to justify spending an extra 125-150/mo for a lot of customers.
 
You can lease a $80,000 7 series for 1050-1100 mo. It's tough to lease an $80,000 A8 for under 1300/mo. Once again, the A8 might be a better car, but the US market is so "deal" driven, people will lease the 7 series to save a couple hundred bucks a month. Even though the quirky bangle BMW styling and horrid I drive are still major drawbacks to the bimmer.
 
Audi doesn't really need to sell many A6's and A8's in the US market. Audi is making so much money on these cars in the European and booming Asian/Chinese markets, why send them to the US and have to give them away to compete with BMW lease deals?
 
There's a reason Audi is having record profits and sales world-wide. Audi is hoping to overtake BMW in profitability by 2010/2011.
#6730 of 6896
Re: A6 discounts looming large? [rjlaero] by shipo
Oct 18, 2007 (8:21 am)
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Replying to: rjlaero (Oct 18, 2007 8:11 am)

"BMW's have inflated residuals most of the model year."
 
Ya know..., I've been hearing comments like that for so long that it seems to become some sort of an urban legend. That said, in my experience it doesn't hold true. Why? Well simply put, I've now leased two BMWs, and in both cases they fetched well over the "inflated" residual value when resold. In the case of my 530i, it was CPOed and put on the lot for a whopping $9,500 over what the residual value was, and it fetched over $8,000 more than my residual.
 
With the above in mind, I keep wondering how folks can constantly claim that the residuals on BMWs are inflated.
 
Best Regards,
Shipo
#6731 of 6896
Re: A6 discounts looming large? [shipo] by carnaught
Oct 18, 2007 (8:22 am)
Reply

Replying to: shipo (Oct 18, 2007 7:25 am)

Can't tell whether your joking or not, but I believe that the reference was that the BMWs cited could be had for some number of dollars per month LESS than a comparable Audi. Yes, no?
 

 
Sure, I agree with your statement. When someone's (nlaero) trying to make a point using figures, I take it as fact.
#6732 of 6896
Re: A6 discounts looming large? [shipo] by rjlaero
Oct 18, 2007 (12:01 pm)
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Replying to: shipo (Oct 18, 2007 8:21 am)

Shipo,
 
There's a huge difference between wholesale/auction values and what a dealer may sell a car for full retail.
 
I wish I could make $8000 on every deal selling certified cars. You always have a few people that buy high, but the average used car profit is not $8000.
 
Most car dealers are happy if they can average $2500 - $3500 profit on a used cerified cars. And after 6 + years in the car business, that's just about right from my experience.
#6733 of 6896
Re: A6 discounts looming large? [rjlaero] by bdkinnh
Oct 18, 2007 (12:33 pm)
Reply

Replying to: rjlaero (Oct 18, 2007 5:37 am)

While not disagreeing with what you've written, I'll remind you of a couple things:
 
1) I was paying cash, not leasing, so the comparison to BMW's lease rates don't matter.
 
2) Regarding "it doesn't matter how much follow up your salesperson does and how good they are...": he hasn't called me ONCE.
 
When you have 'a fish on the line', and you don't call or follow-up even a little, you're not going to get the sale. And you're going to lose the A8 sale to the fish's Dad.
#6734 of 6896
1995 A6 estate- Help needed with unlit dash! by petchy
Oct 18, 2007 (12:37 pm)
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hi, just bought a 1995 A6 estate,
the dash doesnt light up though. i can see the digital miles travelled colunter. but once i put the headlights on it goes off, and i cant see any of the clocks or dials at all in the dark.
someone said there might be a dimmer switch somewhere- but i cant see anything.
 
does this problem sound familiar to anyone? you got any advice?
 
any help would be much appreciated
thanks.
#6735 of 6896
Re: A6 discounts looming large? [carnaught] by markcincinnati
Oct 18, 2007 (4:52 pm)
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Replying to: carnaught (Oct 18, 2007 7:10 am)

There are two Audi, BMW and Mercedes dealers here in Cincinnati. The Audi folks, repeatedly, sell their cars (lease) for $100 to $200 more than their German AND Japanese competitors. It is becoming difficult (especially for my wife) to justify paying over $150 MORE for a non BMW.
 
And, the man is correct, finding an Audi A6 4.2 IN STOCK to test drive is difficult. BMW's dealers have plenty of stock of all of their models (well, almost.)
 
Of course, BMW's ONLY come in black or silver, so I guess if you can live with that, you will be happy.
 
Hopefully, my earlier post rings true, for it WILL be difficult to sell an A6 3.2 against a 535xi when the Bimmer is easily $100 or more per month less than the Audi.
 
Perhaps Audi is somewhat less than enthusiastic about selling/leasing in the US market.
 
More's the pity.
#6736 of 6896
Re: A6 discounts looming large? [markcincinnati] by kgary
Oct 19, 2007 (2:44 am)
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Replying to: markcincinnati (Oct 18, 2007 4:52 pm)

I was recently in the UK and an A6 4.2, equipped similar to mine, had an MSRP of $115,000. The same car lists in the US for $60,000. Audi has very little motivation to ship cars to the US. BMW manufactures many of its cars in the US and does not have the same currency exchange issues.
#6737 of 6896
Re: A6 discounts looming large? [kgary] by rjlaero
Oct 19, 2007 (10:22 am)
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Replying to: kgary (Oct 19, 2007 2:44 am)

That's what I said as well before. Audi is making a lot more money on these cars in other places in the world. There's no need to give away cars and try to compete with BMW leases on the high end stuff.
 
Even though with record sales in the US, that still totals less than 100,000 cars in the entire US market for Audi.
 
Audi is very competitve on the A4 leases. It's their bread and butter car and the deals are quite good. You can get a Quattro A4 with more options for the same or less money as a 3 series or C class Mercedes.

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