Last post on Nov 24, 2012 at 7:04 PM
You are in the Mitsubishi Galant
What is this discussion about?
Mitsubishi Galant, Sedan
Feb 09, 2004 (11:50 am)
I didnt say the Camry SE would outhandle the Galant GTS, all I said was that the comparison should have included either the Galant and Camry with base suspensions, or the Galant and Camry with the more sporting suspensions, not a mix and match.
Mitsubishi can try as it might to use sensational advertising to spark sales of this car. Its not going to change the fact that as an overall vehicle, it is not as well executed as the Camcords, not as agressive looking or interesting as the Altima, and not as sporting as the 6. The Galant is a nice car. But its 2004 and there are a lot of "nice" cars.
Feb 09, 2004 (1:22 pm)
I agree with you. Attacking your competition (and being a bit sleezy about it) didn't work for Gephardt nor Dean and it won't work for Galant. This tactic is outdated and misdirected.
The people that Mitsubishi said they wouldn't appeal to but they're doing it anyway through this commercial (the younger crowd) won't really look at the Camry. They'll look at the Altima or Mazda6 as possible hip alternatives and this is where Galant comes up a little bit short (marginally better braking and accelaration doesn't sell family cars).
Just stick to advertising its own fresh face and family-oriented virtues. I can't imagine a housewife or a daddy with a couple of kids getting revved up about Galant watching this crap... and it shows in sales so far 'cause that's who should be buying it... and it's sad because they could have done so much better with their very limited marketing funds
#1462 of 2502 Agreeing with Alpha as well
Feb 09, 2004 (7:01 pm)
The Galant does need more work, but its a nice car nonetheless.
#1463 of 2502 The commercial I like it:
Feb 10, 2004 (10:55 am)
I have liked alot of Mitsu commercials in the past few years but the commercial wouldn't make me buy a Galant.
Feb 10, 2004 (7:43 pm)
Anyone who buys a car based on a commercial deserves whatever they get.
#1465 of 2502 FAMILY SEDAN FOR A SINGLE GUY!
Feb 11, 2004 (7:14 am)
Hey guys I purchased my GTS way before any commercials had even aired. I saw A GTS on 12/13/03 and test drove it several times after that and ordered it on 12/31/03. So my decision to purchase a Galant over Accords and the usual suspects were based on test drives and also what everyone else had to say. I think it's alright to listen to everyone and then make your own decision. I agree that this Galant may not be at the top of the list for family sized cars, which is sad because that's obiviously the market Mitsu is targeting. I purchased my GTS purely based on the it's looks, engine, performance, handling, etc. I wanted a large sports sedan and the Altima, 6, Accord, Camry just did not do it for me. If Mitsu had not offered a GTS I probably would not have purchased any other Galant, not even a loaded LS.
Feb 11, 2004 (7:37 am)
There are very few early adopters like you (young single guys buying a less popular family sedan) and even fewer who can actually afford the car like this (and happily pay the MSRP on top of that!)... Any car company, and especially Mitsubishi, would love for everyone to be like you but the truth is you're one in the million and they need to go after traditional family sedan buyers instead. Unfortunately, it hasn't worked out that way with this dumb strategy or whatever else they're doing wrong...
I would reasonably expect a nice little peak in Galant sales for the first couple of months but I strongly suspect (don't quote me on it yet) that the actual sales of the new Galant will be MUCH LOWER than the old one last year in the same period... only time (and Yahoo! news) will tell.
#1467 of 2502 I think it was in the WSJ
Feb 11, 2004 (7:45 am)
... that I recently read that the redesigned Galant sold but 4000-something copies in January, as compared to 8000 last January. Redesigning a mainstream sedan, then watching sales fall by almost half.... not going to help this profit starved company...
#1468 of 2502 It's not only the marketing that is screwed up...
Feb 11, 2004 (9:58 am)
...it's also the price. How long can you sit on a bunch of $24K LSs and $25K GTSs that are not selling one bit before some genius figures that something serious has to be done about the incentives? Shoot, I'd get the loaded one for $20K or the DE for $14K and so would everybody else - no questions asked now, that's turning heads of the competition. The old ones were even cheaper, so I'm sure Mitsubishi would still do well at those price levels going for volume rather than really nothing right now.
...and how long do they have to beat that dead horse of the commercial all over the place before they figure out it's not working. Yes, it did cost a lot of money but they got perfect feedback from the superbowl audience, dammit, and sometimes you have to eat the expense and go back to the cheap one with that song that was so nice or do some other one in the similar family-oriented style.
...and am I the only one missing something about the whathappensnext.com conclusion??? Ok, the guy in the Toyota pulls over to the side of the road 'cause he can't outmaneuver the Galant - oh, wow - what a startling end to the story...