Last post on Jan 21, 2011 at 10:46 AM
You are in the Ford Taurus/Mercury Sable
What is this discussion about?
Ford Taurus, Mercury Sable, Sedan
#1900 of 3389 Not to belabor a point...
Dec 09, 2002 (8:10 am)
Many posts have bantered back and forth about what car has sold the most in a given year. I'd like to summit a new take on this topic that I haven't seen posted.
The annual "best seller" often is a best seller by product name only. For example, the Honda Accord was the best-selling mid-size car in 2001, with sales of 414,718 cars, according to Automotive News Data. The Toyota Camry came in second, with sales of 390,449, and the Ford Taurus came in third, with sales of 353,560. The Sable finished out of the running, with sales of 102,646.
But those numbers are misleading because they are based on nameplates, not vehicle platforms. There is only ONE Accord brand and ONE Camry brand. But Ford sells the same cars (Taurus and Sable) under TWO different names. Combined Taurus and Sable sales last year totaled 456,206, EASILY surpassing the "leader", the Accord.
The point is that most of the public aren't idiots and they recognize a good value when they see one. Both of these models have been selling very well since their introduction in 1986. The reason for their continued success is "perceived value". Enough said.
Dec 09, 2002 (10:57 am)
I agree to be fair Taurus and Sable should be grouped together, and this shows the twins to outsell the others. Additionally, I also believe that Honda lumps the Accord sedan and coupe together as does Toyota with the Solara coupe. One could argue that the 2-door coupe market is decidely different than 4 door sedans, certainly more different than Taurus/Sable are from each other.
Of course the Honda and Toyota zealots will also point out that a lot of Taurus/Sable sales are fleet/rentals, but so what? Just because Ford has elected to attack that market doesn't mean the cars are somehow "tainted"
On the fuel gage problem a few of you are having, why not get it checked by the dealer, especially if you are still under warranty? I do not have that problem on my 2000 SES.
Dec 09, 2002 (2:20 pm)
Lots of Camrys and Corollas are in rental fleets, mainlky since cusotmers are wanting them.
Soon, they can't use the "Mines not a rental" claim any longer.
Dec 09, 2002 (3:10 pm)
Actually Corrolla was considered in many countries as an ultimate rental car. Because it is reliable, cheap, boring has grey plasticy interior, basic engine, cheap cloth and etc. etc.
#1905 of 3389 Taurus is so sporty!
Dec 10, 2002 (2:41 pm)
I did a comparison of the 18 non-luxury mid-size sedans including available features, gas mileage, horsepower, leg room, head room, and so on. I averaged it all up and the Taurus won with the Sable four points behind in second place. My favorite to win, the Nissan Altima, got third. For some silly reason, the outdated Buick Century got fourth place. The PASSAT came in LAST or 18th PLACE! It had the least front leg room, second least rear leg room, and highest price well equipped. I love the sporty looks. They are so improved over the previous generation '96 to '99 Tauruses.
Dec 10, 2002 (8:50 pm)
ALL 3 of my Fords, two of them Taurus, have had the same thing with the gas tank.....it says more than you can ever fill it. Is Ford afraid of having too many roadside assistance calls?
#1907 of 3389 '95 Sable
Dec 12, 2002 (3:28 pm)
My friend has a '95 Sable sedan. He wants to know if you fold down the rear seat. He wants
to use the car to move a dining set.
#1908 of 3389 Is your friend's name ...
Dec 13, 2002 (6:11 am)
Is your friend's name modur?
Dec 13, 2002 (8:51 am)
Dow Jones Business News
Ford to Replace Taurus With Model Based on Mazda
Friday December 13, 12:45 am ET
DETROIT -- Ford Motor Co. is developing a replacement for its aging Taurus midsize sedan -- once the best-selling car in America and an industry icon -- based on the new Mazda6 sedan from its Japanese affiliate, Mazda Motor Co., Friday's Wall Street Journal reported, citing executives.
With its rounded styling and front-wheel drive, the original Taurus was a big hit and helped Ford out of deep financial trouble during the 1980s. But shifting tastes and unsuccessful recent designs have left the Taurus uncompetitive with newer models from Japan in recent years. Ford now sells more than half the Tauruses it builds to rental and other fleets. Toyota Motor Corp.'s Camry and Honda Motor Co.'s Accord now dominate at the top of the car-sales rankings.
With foreign rivals now attacking their strongholds in the sport-utility- vehicle and pickup-truck markets, Ford and the other U.S. auto makers are trying to shore up their largely dated car lineups, often relying on foreign affiliates to do much of the work.
Ford executives hope the Mazda-based cars, which are likely to hit the market by mid-decade, will be competitive with the Camry and Accord.
By using the Mazda vehicle as a basis for its new model, Ford is hoping to save on engineering and parts costs through greater combined volume. Wall Street Journal Staff Reporter Norihiko Shirouzu contributed to this report.