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Ford Crown Victoria and Mercury Grand Marquis

3244 messages,  Last post on Aug 25, 2009 at 8:13 PM

You are in the Ford Crown Victoria/Mercury Grand Marquis Forum. Your Hosts are pat & karens

What is this discussion about? Ford Crown Victoria, Mercury Grand Marquis, Exterior, Sedan


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#2353 of 3244
Demographics by jsylvester
Dec 04, 2004 (10:23 pm)
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People aged 60+ have more wealth than any other age group, and the Ford Panther platform buyers are some of the most loyal in the market - many trade every 2-4 years, regardless of miles.
 
My opinion is Ford is run by those who do not understand the customer for this car. They seem to think that the demand for this car is dying off, not that people's tastes change as they age. I guess Nasser promoted self-concious yuppie-types into management that they are too blind to see they could continue their monopoly on this segment of the market by only spending some money to update the vehicle.
 
They also act like they are embarrassed by the car, as they are doing their best to kill it off. They have preferred to decontent it, and decided to put off needed updates (why does it still have a 4 speed auto, even the Explorer has a 5 speed auto) to it's interior. Also, a 2005 Grand Marquis looks very much alike a 1992 Grand Marquis.
 
If the car dies, it is not because the buyers have abandoned it, rather Ford has abandoned the customers that buy it.
#2354 of 3244
Re: [ehaase] by nvbanker
Dec 05, 2004 (3:21 pm)
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Replying to: ehaase (Dec 03, 2004 9:53 am)

Hmmmmm, not sure the "costs" would drop on the DEW98 if volume went up enough to make them profitable ehaase. It's such a complex platform, which is why it's so darn good, you just have to get at least $45,000 minimum for the car to break even, which takes it out of Ford's and even Lincoln's price point at that size. Sell more, lose more money.....
 
They are using DEWlite for Mustang, if it makes you feel better though, and maybe that one, which is darn good, if not damn good may find its way into some other good RWD Fords soon at a cost that we can afford to pay.......
#2355 of 3244
Re: Demographics [jsylvester] by nvbanker
Dec 05, 2004 (3:25 pm)
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Replying to: jsylvester (Dec 04, 2004 10:23 pm)

Your point here is excellent, and it's the same paradigm ( a $10 word I like to dig up once in a while ) that Cadillac and Lincoln use to say they must reinvent themselves because their average customer is 62 years of age! Oh dear! They;re all dying off!
 
Well, yes, they will die. Someday. Meanwhile, they have money to spend, they like big Cadillacs and Lincolns, and they are YOUR customers, ya might wanna keep making a nice car for them, and update it for the ENDLESS supply of 62 year olds! There is a new crop of them EVERY YEAR. HELLO!!!!! It's like they're dying, and there will never be anymore of them!
#2356 of 3244
I have to take back by iusecad
Dec 06, 2004 (10:24 am)
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what I said about driving in the snow with my Vic. My last snow experience was with the Goodyear RS-A's (?) that the Sheriff's Dept had on it. They still had a 1/4" of tread but they might as well have been bald. Today with my 2 month old Firestone Affinity LH30's I went through the 2"-3" slush/snow like nothin'. Even as well as my Focus did, which I was very impressed by. (Although it has Goodyear RS-A's [?].)
#2357 of 3244
RE: Designs - by harmar2
Dec 08, 2004 (7:50 am)
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My retired Ford buddy tells me there are big battles in the design departments, with younger designers agitating for changes (they call it an 'update') in the CV/GM line. He says, also, that new/younger managerial level employees don't know what has been tried in the past (and didn't work), so FoMOCo is (in)famous for trying to reinvent wheels. (As he describes it, these new people are very knowledgeable, but their knowledge is a "mile wide and an inch deep.")
 
The Detroit News recently ran a piece saying to watch the upcoming auto shows for a new Lincoln design that is heavily influenced by a "European flavor." FoMoCo seems enamored by its Volvo designers' ideas. These 'news' pieces often are wrong, so we'll see.
 
Whatever happens to Lincoln will eventually rub off on the CV/GM line.
#2358 of 3244
by nvbanker
Dec 08, 2004 (3:26 pm)
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Whatever happens to Lincoln......indeed......
I'm certainly wondering what that may be!!
#2362 of 3244
GM Power Windows by heart2
Dec 19, 2004 (1:29 pm)
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Anyone have ideas what is causing problems with driver's window which goes up and down slowly(much more slowly than ever before). This is a '98 GM. I know the door will need to be disassembled...??difficult?

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