Last post on Nov 26, 2013 at 8:41 AM
You are in the Ford Crown Victoria/Mercury Grand Marquis
What is this discussion about?
Ford Crown Victoria, Mercury Grand Marquis, Exterior, Sedan
#1387 of 3300 viability of GM
May 05, 2002 (3:17 pm)
Elsewhere on the Edmunds site, I found the comment that Mercury's brand name is struggling to stay alive. Is there any indication that the Grand Marquis is scheduled to be phased out soon?
I'm looking to buy the 2003 which looks to be an excellent vehicle. I presently own a 1996 which has been a delight. In my judgment, it has the best features of the Town Car at a much reduced cost. I am not sure of the advantage of a GM over a Crown Vic. I know they are mechanically identical but are there reasons to buy a GM rather than a CV? To my eye, the GM looks to be of slightly better quality.The price differential is not great. I am new to this forum and would appreciate any comments on the relative merits of the three vehicles I have mentioned. Thanks
May 05, 2002 (5:24 pm)
Grand Marquis will be around on its current platform until at least the 2010 model year. Mercury will be around for a long time. Ford is going to Mercury versions of the Escape and Windstar, plus a new sedan that will use the Mazda 6 platform. Mercury might not be around in 2015, but it won't be discontinued in the near future, either.
May 06, 2002 (10:27 am)
the discounted price of the Executive Towncar with the discounted price of the Grand Marquis, the TC looks pretty good to me. $29,995 gets you a new TC today.
May 06, 2002 (7:27 pm)
If anything, Ford would love to be able to cut off Crown Vic sales to anyone other than police & taxi services, and have only the Grand Marquis for the general retail public. That's how it is in Mexico. Of course, there is no Mercury brand in Mexico, so the Grand Marquis is sold as a Ford. It's still got the Mercury Taillights & grille, but badged as a Ford. I'd bet real money if Ford dropped the Mercury name, (don't hold your breath!) they'd drop the Crown Vic in favor of the Ford Grand Marquis. Personally, I know Grand Marquis's and LTD's/Crown Vics from about 1975 on, and in all generations, I like the Mercury version better. Not that I'm biased by owning one or anything
#1392 of 3300 Re: Mercury's future --
May 06, 2002 (8:17 pm)
1. - Several months ago, I heard the Mercury honcho interviewed on "American on the Road." Jack Nerad (?sp) specifically asked him about the rumors of Merc's demise. He flat-out, unambiguously denied it. He used the fact that they have new models under development as evidence of its viability.
2. - A buddy, retired from Ford, tells me that Mercury still makes a profit for Ford. As such, it is unlikely to be scrapped. However, after working for Ford 35+ years, my buddy says if the honcho said Mercury is NOT going away, it's a fair bet that it really IS on the chopping block.
3. - If one looks at Olds sales when GM [stupidly]announced it would be discontinued, it's hard to believe anyone's pronunciations re: a car's future. Why announce it to the world and have sales drop like a stone?
4. - Auto manufacturers, like other business administrators, have learned to act and sound like our esteemed politicians. I believe nothing they say and only half what I see them do.
5. - GM is a good car for the money, and very few of us are going to keep ours long enough to outlive the support that will be around even if Merc is dropped. Enjoy it now.
#1393 of 3300 johncline: Yes, NEW! Advertised in the Oregonian by
May 07, 2002 (8:49 am)
a Beaverton Lincoln dealer. '02 Executives $29,995, but don't try to license it in CA. It won't pass the emission test.
May 07, 2002 (6:03 pm)
Well the newest TCs are 2003's, and there were huge rebates on the 2002's. Also, why do I suspect these may have been built for Cananda?
May 07, 2002 (6:44 pm)
" However, after working for Ford 35+ years, my buddy says if the honcho said Mercury is NOT going away, it's a fair bet that it really IS on the chopping block."
You'll forgive me if I find that logic a bit weak. What if the honcho knew Mercury was going to be around? What would he say to quell the rumors? Nothing? Then they rumors mills pick up on this eerie silence out of Dearborn that Mercury is dying. Of course he won't say they're killing it when they're not, and if he tells the truth, people just think he's lying. The best thing Ford can do to prove Mercury will stay around is to give the brand a whole lot more models that are more than just overdressed Fords.
May 07, 2002 (8:14 pm)
There is a $7,000 rebate on left over 2002 Town Cars in Ohio. Some is a regional program only.