Last post on Jan 28, 2013 at 5:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#8939 of 24726 Re: Jaguar [xkss]
Apr 08, 2005 (2:55 am)
Though I did like the XJS way back in the day, I really never really gave Jaguars too much thought until the 1997 XK8 showed up. Then came the 2000 S-Type and now the 2004 XJ. The XK is still as timeless as day one. Remarkable. The 2000-2002 S-Type was not up to the Jaguar name imo. The cheap Ford touches were everywhere. Then for 2003 the car got its first facelift. New interior revised engines and transmissions. Finally being worthy of the Jaguar name. For 2005 they've made even more changes to the S-Type which is about all they could do in the face of all the newer competition in the segment. The S-Type is a "nice" car but it really doesn't standout in any one area. Now the new XJ, specifically the XJR I really dig. I sat in one at the Detroit show this year and thought 'I could really see myself' in one of these one day. Such a sensuous car.
IMO, a Jaguar is not an everyday car like a Mercedes or BMW, because I personally don't know if I'd want to drive something that wears its styling on its sleeve like that. I mean a Jaguar always stands out. Most of the German sedans blend in unless you take that second look, well the MB CLS or BMW 7-Series do grab attention from the moment you see them, the latter of which isn't a good thing. Jaguars are flamboyant, provocative and I'd imagine to drive one everyday is to be center of attention most of the time. Not something I'd personally want. They sure are purrrty though.
The business case - Jaguar needs a mainstream hit like the next S-Type to fund all of their other projects. That F-Type sports car would be a nice competitor to the SLK/Z4/Boxster class and could form the basis for a true rwd sedan to take the place of the X-Type. Sharing the XJ's platform with the next S-Type and XK is a brilliant move imo. State of the art technology shared. Trouble is will Ford give them the money to do all of this. I think so up to the next X-Type/F-Type idea. They may wait and see how the aluminum triplets do first. Jaguar can be saved imo. If Ford can spend on Land Rover and Aston-Martin they should be able to find a spare billion here or there to make Jaguar right again.
Apr 08, 2005 (6:13 am)
I truly believe that with the right business person as a partner I could turn MB, GM, Mitsu or any other troubled car company around in less than 5 years.
Well I've never done anything like this myself, but if you have concrete ideas, here's a thought:
Put your ideas for turning around MB on paper, and send separate snailmail letters to DCX's CEO and to the DCX board of directors. You could also send something to The Detroit News (or whatever the biggest paper is in Detroit) as an op-ed piece (though that would have to be shorter, whereas a board version could be as long and as detailed as you like).
If you're lucky your ideas might even have an impact, and you'll be helping out your favorite company. And if you're very very lucky maybe a job will come of it.
Back 20+ years ago I had a summer job at IBM, and they had a formalized system for accepting ideas from anyone (employee or outsiders) on any subject (like, one guy suggested painting the fire hydrants neon yellow or something, and the idea was adopted). There was a specific form to fill out and a department to send it to, and they would eventually send a written reply. The company would even pay cash rewards in some cases. Don't know if DCX has anything similar, but you could try calling their PR dept to find out.
#8941 of 24726 off topic - GM
Apr 08, 2005 (6:42 am)
In response to a series of articles about the auto maker, General Motors Corp. has pulled all of its advertising from Tribune Co.'s Los Angeles Times for the foreseeable future, GM said yesterday....One media buyer said the amount would likely be in excess of $10 million annually..."We respect and support the news media," Ms. Carney [GM spokesperson] said. "They are free to report and editorialize as they see fit. Likewise, we and our retailers are free to spend our advertising dollars where we see fit." source: WSJ
#8942 of 24726 Re: merc1 [syswei]
Apr 08, 2005 (7:42 am)
Well I'm way ahead of you on this one. I've written Mercedes-Benz many times since 1988 or so. They've always responded back and they've been very responsive to my ideas. A couple of times they've sent me things for writing them. They always give repsonse about the ideas given being fowarded to the right departments, and I so want to believe that...lol! Right.
Now I've never written DCX itself about their Mercedes division so that is a good idea. Maybe they'll respond a little differently than me writing Mercedes-Benz in New Jersey directly. I'll do that when I get some really good ideas together. It has been a few years since I've written any car company.
About GM pulling their adverstisng, they're the biggest cry baby in the automotive world. This isn't the first and probably not the last time they'll do this. They pulled their advertising from Automobile Magazine like in the early 90's or late 80's because Automobile called a Chevy "junk", which btw it was. Eventually though everything is forgiven and adverstising resumes. This time however it might be a long time since GM needs to save money.
#8943 of 24726 Re: merc1 [merc1]
Apr 08, 2005 (9:41 am)
I truly believe that with the right business person as a partner I could turn MB, GM, Mitsu or any other troubled car company around in less than 5 years....
I'll suggest you partner up with Len (ljflx) on this. Methinks that will be a great combo, really. You with your automotive passion, Len with his great wizadry of numbers and everything corporate. See, that is a winning combo when it comes to strengths-v-strengths.
I'll just say you and Len find a big financier to sell this idea to (Len may know quite a few already), and buy out DCX, then you install yourself as the Head of MB get rid of Chrysler (you don't particularly care for the merger afterall), hire Designman to put some nice design touches around the cars, while Len controls all things financial at the new MB, and voila.... 5 years from now, MB is top dogs all over again, and Lexus disappears from the face of this planet.
Ooppssss.... just woke up. It was all a dream....
#8944 of 24726 Re: merc1 [oac]
Apr 08, 2005 (10:41 am)
OAC - I'm done working my tail off. I'm an owner these days and prefer it a lot more. Moving to Germany is out of the question as well. With all that said though - merc1 and I would do a bang-up, commendable, highly successful job.
#8945 of 24726 ljflx - Oac
Apr 08, 2005 (4:26 pm)
Yes it is true that the merger made me ill in 1998, but since the 300 and Magnum I've started to really believe that it could work. The engineering expertise promised by Mercedes is there in those products, also in the Pacifica. I think its going to work. Now its Mercedes' turn to turn things around on their side - the total opposite of when the merger first happened. The Chrysler Crossfire while being a hand me down version of the previous SLK is a unique car in an American showroom and has had moderate success. Chrysler has stated that they won't do another model based entirely on a previous generation Benz. Smart decision because you can't fool everyone.
I think you and I would wrangle all the time over you not letting me add that more expensive trim or that mega hp engine to an upcoming product, but overall I think we'd do a good job....lol. Would you still let me have my many model variants? Very interesting..........
#8947 of 24726 Oac—it would never work
Apr 09, 2005 (12:30 pm)
Ljflx is dyed-in-the-wool Toyota. He even eschewed getting a classic SL. That's like nominating Mao Tse-Tung to be President of the United States. And Merc likes the 5-series and 300C. What a friggin' disaster in the making!
Just kidding guys. Merc, I encourage you to keep writing letters and pursuing other creative methods if you are so inclined. Life is what you make of it. You certainly have recognizable and admirable abilities, one of which is writing. A little story for you…
NYC has a sports talk radio station called WFAN. There was a long time sports fan who called in regularly… make that incessantly. He wound up getting his own show, is now one of the most popular hosts on the station and continues to grow as a media celebrity. His name is Joe Benigno.
Of course education and experience is a necessity unless you are an natural-born entrepreneurial genius (and I have known and heard about many who are like this). After that I am a firm believer in the power of natural talent, intuition, desire, and the ability to get places by unconventional means. I have even gone against convention and successfully hired several people who fall into this category.
A good career is about LOVING YOUR JOB—not always easy. But the key is when you love something, make it your job. I once had a boss who could spot a person who hated his job a mile away and refused to hire them. I also had a boss who hired me not only on my experience but, as he put it, I had the "eye of the tiger." Of course I am not assuming you are unhappy with your job. However it is quite clear what your predilection is by your participation around here.
Alright I'm off the soap box. Heck, you guys brought it up.
BTW Merc… how about contributing to that Sports Car thread once in a while now that you started it. What, does your screen name preclude this for some reason?
#8948 of 24726 Re: Oac—it would never work [designman]
Apr 09, 2005 (4:32 pm)
Sometimes we get off topic (syswei, you are the guilty party here, OK ) but its all good....
Designman, the story about the talk show host is interesting. And of course, the good ol' nature advice about loving whatever you do, is all true as well. You'd think some car company personnel are monitoring these online talk shops and getting lots of good ideas and suggestions from ordinary car fans. Hopefully they do, otherwise it would have all been for naught.
Merc1, keep up the good work. And take the advise. Who knows, you may get to run an auto company sooner rather than later. Not that Schrempff or Lutz or Wagoner, or Smith, or Iacocca or any of these guys are any smarter, are they ?