Last post on Jan 28, 2013 at 5:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#7858 of 24726 Re: King of the castle [designman]
Feb 21, 2005 (6:34 pm)
That was downright impressive. I like your choice of the word blessed to. Hope Pat appreciated it.
I almost forgot your marketing question. I can tell you that Lexus is going to make a real big deal about the new models and worldwide branding in 2007. This will be equal to or greater than the pre 1990 pre-launch and continuation after launch marketing and brand awareness push. Some of this I know firsthand because the marketing information business is how I make a living. Though they say they want to go after BMW that is only to raise awareness in the younger crowd for the new IS and GS. It's MB that remains in their crosshairs. BMW - no need to change anything - always a great local market advertiser with a lot of sponshorship events and dealer tie-ins. MB - no clue - they are going into cost-cutting mode.
#7860 of 24726 Re: Precious Metal [merc1]
Feb 21, 2005 (6:50 pm)
It would be nice if you would provide a post number ...I don't recall anyone saying the A8 was less safe then the LS...Saying this over and over again does not make it so...But I am Old and have a Sometimes faulty Memory..so I ASK YOU to PLEASE back up your claim.
If You cannot Provide the POST NUMBER...PLEASE STOP MAKING THAT STATEMENT WHICH I DO NOT BELIEVE TO BE TRUE ...THANKS.
#7861 of 24726 The whole safe argument is pointless
Feb 21, 2005 (7:00 pm)
All of these cars are leaders in safety and as a result are among the safest cars on the road. But if any of them gets rammed by a large SUV it won't matter what they are made of. The real issue to me is why did Audi move to aluminum in the first place. Was it purely for weight and fuel economy or were they trying to create a point of differentiation. Whatever it was - it didn't do anything for them and probably scared buyers away.
#7863 of 24726 Re: Back on Topic [oac]
Feb 21, 2005 (7:27 pm)
Click here to get to what oac wants you to see.
Sorry about the link problem ...
#7864 of 24726 Re: Back on Topic [pat]
Feb 21, 2005 (7:30 pm)
Thanks, Pat. I tried many times and finally decided to post the entire text with the link provided.
#7865 of 24726 Re: Back on Topic [oac]
Feb 21, 2005 (8:11 pm)
Too bad he didn't ask him about his stolen car.
When you see profit maximaztion instead of cost cutting you know the guy is still in shock/denial and can't handle the reality he's facing. Last time I heard that type of talk was when Al the butcher/hatchet man was hired for another turn around and failed to the point that he falsified revenue in the pre-Enron fiasco days. It also reminds me of pre-owned vs. used labelling. I do agree with him that sending a few top lieutenants to help Chrysler didn't have any effect on MB. In a manufacturing business that big the system is what is crucial not two managers. But that's also why I think MB's problems are so big. There is something wrong with the system and a guy was fired for saying so. Meanwhile a cost cutter is brought in for the fix. Draw your own conclusions on that one.
The other thing is he mentions is this:
"with the aim of repositioning Mercedes as the No.1."
So he admits MB has lost its throne? That is very interesting because it may have been an accidental slip of what the real mindset in the company is given everything else he said was a lot of BS trying to cover such a thought up.
#7866 of 24726 Re: Precious Metal [ljflx]
Feb 21, 2005 (8:23 pm)
do you have any understanding of building and protecting a brand? how many times do you think you have heard that "Lexus are only high priced Toyota's"? do you know why people say this? they say it because it is true. Lexus showrooms are filled with re badged Toyota's. what kind of luxury brand is this? and no matter how you like to spin the GX and LX suv's...they are 99% Toyotas that you as a consumer are being duped into paying premiums for. why anyone...anyone at all would purchase a Lexus SUV over the exact same vehicle that sells in the Toyota showroom across the street for substantially less money is beyond rational thinking. so the Toyota Land Cruiser is legendary...ok i agree....so you know what I'm going to do...go spend an extra 11K to own one with the Lexus badge on the grill as opposed to the Toyota. great. hats of to Lexus....they now how fool people.
#7867 of 24726 Re: Precious Metal [denaliinpa]
Feb 21, 2005 (8:33 pm)
The only place I've ever heard it is by those who say it on this board and none of them are professionals who would know better. And yes I know a thing or two about business and brand building.
Now please don't tell me that I don't know what I'm doing as a consumer or that I am a fool when I save a bundle on choosing an LS430 over an S500 and end up with the car that is at a minimum its equal and in every owner tabulated survey beats it to death. Case closed on that one.
By the way have you ever priced a fully loaded TLC?? It usually is all of a few thousand less than an LX470 and for the latter you get an air suspension and a few other things not available or included on a TLC. Those who used to say they were 10-12K apart were comparing a TLC with many missing options to an LX470 that had everything included in its price. Good luck finding a TLC that was as stripped as those mentioned. That was a custom order. Every TLC brought here is loaded. When I bought the loaded TLC was $59.5K and the loaded LX470 was $61.7k. There was no $10K difference. The $2.2K bought me an air suspension, an up and down suspension adjustment, a better stereo and a cmore luxurious interior plus two free scheduled services. Cheapest TLC on the lot was $57K and change and missing things I wanted. My difference in lease price was $11 per month. Wow!