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High End Luxury Cars

24700 messages, Last post on Dec 01, 2009 at 12:24 PM
You are in the Sedans Forum. Your Hosts are pat & karens
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
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I'm sorry if this was already discussed when I was out of town (I don't think it was), but JD Power had an interesting study released in late December. It measured the retention rates of auto brands when customers of a new vehicle replace it with another new vehicle. Here were the top scores: 1. Chevrolet (60.8%) 2. Toyota (59.3%) 3. Mercedes (58.7%) 4. Ford (58.1%) 5. Honda (55.5%) 6. Lexus (54.3%) 7. Hyundai (52.9%) 8. Cadillac (50.8%) 9. Subaru (50.2%) 10. BMW (50.1%) 11. Kia (49.9%) Industry average 49.3% Below average luxury brands: 14. Jaguar (45.5%) 16. Land Rover (44.3%) 17. Audi (44.2%) 20. Porsche (40.4%) 24. Acura (36.6%) 25. Infiniti (36.5%) 30. Volvo (31.9%) |
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| The Porsche replacement is a no brainer--The guy got married-- Tony | |
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| Anyone want to guess why three brands with supposedly bad reliability problems (Jag, LR, and Audi) have significantly higher retention than Volvo?? Caddy even has retention? ( I thought that when you bought a Caddy it was your last new car?) Chevy out ranks Toyota?? Kia is 10 points above Accura?? I think JD Power got himself into some Christmas eggnog when he wrote this December report. | |
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No doubt Chevy and Ford's numbers are heavily influenced by their trucks, where buyers tend to be very loyal. I know a number of people who would own nothing but a Suburban; others have owned a long series of F150's. To the extent brand loyalty is influenced by reliability, I'm surprised by the low numbers for Acura and Infiniti, which are always rated towards the top by J.D. Power. Probably more a reflection of "near luxury" buyers wanting to move up to "true luxury" models as they can afford it - each brand has had relatively unattractive top end models to keep buyers in the fold. That and the fact that the near-luxury segment has become very competitive as of late, with buyers having many attractive alternatives from which to choose. |
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| I just read an article in Automotive News stating that VW dealers were upset only 330 Phaeton W-12s were offered for sale in the U.S. (all black with ivory interiors). So it seems VW will make more of these cars for the U.S., but with a steep price increase. The car is going up from $83,515 to a whopping $95,215. This is puzzling considering the car is not selling well in the U.S. (or Europe either). VW sold 343 Phaetons in November and December (only 225 of 607 dealers sell the Phaeton). The article gives no explanation for the huge price increase. | |
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Or better yet, using the exchange rate as an excuse to pad the bottom line/gouge the buying public? Best Regards, Shipo |
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| Among other things, vwguild (VW salesguy) and some others have talked about the price increase over in Volkswagen Phaeton, in case anyone here is interested in that discussion. | |
| Maybe the exchange rate is the cause as it is killing them. There was a story in the NY Times about how well hedged against the currency variations the Euro car makers were. VW was poorly hedged. MB was pretty well hedged and easily in the best position with a hedge factor in the 90's (having Chrysler helps them as well and is a natural hedge) and BMW was somewhere in the middle but lacks the further protection of owning a US make ala MB. The strength of the Euro is so high that you can actually buy a Porsche Carrera and a Cayenne in the US for the price of a Carrera in Europe. VW and Porsche were ony about 70% hedged if I remember right, so work the math on 30% of a Cayenne on each sale a Carrera makes. Ouch! But that is the profit hit they are taking on unit sales in the US due to the strength of the Euro. I don't know if that puts them in a loss position or not on their US unit sales but it certainly cuts heavily into the estimated profits they made for the financial community. They probably have some room to raise Phaeton prices (given they were low to begin with and the sales projections were also quite low) but I don't know if they can do so on anything else without taking a volume hit. Their treasurer must be in a heep of trouble. | |
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