Last post on Jan 28, 2013 at 6:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#23149 of 24723 Good Job, Merc
Jan 24, 2007 (8:09 am)
On all the pics. The LF-A makes a killer screensaver!
Thanks for showin' some luv to the lighty Lexus division!
This fool should lose his job. What a tool! Audi has mastered the Minor Leagues, can't "resonate" here, and epitomizes "BMW wannabe".
Audi isn't good enough to challenge Lexus at anything, so the headline is poorly written.
It should read: "Lexus is beating my bottom like a drum, Waaaagghh! If Lexus is nothing, we are less than nothing, Waaaaaggh!"
Or "We wish we could create an identity"
Or "Someday, someone will care what we do."
Or "Can Lexus lend us a commercial, for like a couple of days, so our salesmen would have to get up and do something......"
Or "If our Q7 was any less successful, it would be an A8! For 2008, we'll be dropping the price another $5k. Someone will buy it!"
Or "I wish the R8 came out looking like the LF-A, but we can't do anything that cool!"
Or "Since the Lexus IS came out, people are like What's an A4? Who makes that? Audi? Who's that?!?"
Jan 24, 2007 (8:59 am)
Audi already outsells Lexus in other parts of the world by a significant margin. Worldwide last year, Audi outsold its Japanese rival 905,100 to 460,000 units. Audi sold 260,000 cars in Germany, while Lexus sold 25,000 vehicles in all of Europe.
"Lexus is really only a U.S. brand and one predominantly focused on SUVs at that. It doesn't resonate anywhere else in the world, even in its home market, where consumer response to the market has been lukewarm," said de Nysschen, as he laid down a challenge that is certain to be debated for months to come."
your opinions are always interesting. But what makes your opinions most interesting is that they are so dead-wrong. The facts dictate that Audi is a screaming success in the global luxury segment while Lexus still has to overcome their second-rate image problem. Lexus has a lot to learn from Audi's remarkable global success.
Beyond North America Lexuses are as relevant as Cadillacs are.
Jan 24, 2007 (9:21 am)
What's always so interesting when I talk to you is that it is like we've never spoken before. It's always like the first time we've ever met! If you don't know me by now......
That's the entire point of the article, and my post, is that Audi is this big success everywhere but in the #1 market in the world, and you get jealous response from the Audi exec.
ALL I care about is the US market, the #1 market. I don't watch Soccer, couldn't care less about the Grey Cup, World Football League, or how important a diesel is to sales in Ireland, the US is the game to play, and win. And Lexus is a huge winner!
Audi is a huge loser!
This P.O's Audi to no end! And no matter what Audi says, they have no right to belittle Lexus' sales or performance.
It's like saying Phil Simms is not much of a Quarterback.
He only had the BEST SUPER BOWL performance of all-time! I guess he only plays well in the biggest game on Earth, otherwise he's a scrub. That makes sense.
Mercedes or BMW might be able talk that smack, DEFINITELY NOT AUDI!
When they can make a commercial worth watching, a concept worth ogling, or a car wourth buying, THEN they can talk smack.
Not now. It just reeks of Sour Grapes. Or Grapes of Wrath?
They don't "resonate" here, and never will. And here is what counts, whether he likes it or not.
Wow, that is amazing that he would say anything negative about Lexus. Amazing!
#23153 of 24723 Re: Dewey [drfill]
Jan 24, 2007 (9:56 am)
no I really dont know you by now? We are from two different parallel universes. My universe consists of the Stanley and Grey Cups and cars with sporty suspensions equipped and old fashioned manual trannies. Your universe consists of your love for a luxury auto company that is renowned for manufacturing rebadged Toyota SUVs and cars with soft suspensions and slush boxes.
Yes you are correct we will never know each others because there will never be a bridge between our universes.
#23154 of 24723 The summer wind, came blowin’ in…
Jan 24, 2007 (10:17 am)
"ALL I care about is the US market, the #1 market. I don't watch Soccer, couldn't care less about the Grey Cup, World Football League, or how important a diesel is to sales in Ireland, the US is the game to play, and win. And Lexus is a huge winner!"
Whew, what a bag of bluster. You wouldn’t be singing that tune if Lexus had a big footprint in Europe and you know it. And Lexus isn’t the “Football of Cars” in the US. If anything it’s the “Soap Opera of Cars.” I guess it’s back to sales and waving pom-poms. Surely you can find a better way to promote Lexus.
#23155 of 24723 Mercedes S Advertising
Jan 24, 2007 (10:21 am)
There has been a heavy wave of Mercedes S advertising on TV in the New York area. Has this also been the case around the rest of the country? The message is safety, quality and heritage.
Jan 24, 2007 (10:33 am)
Let me get this. Lexus has a tiny share of the European market, but you call them number one because of their sales in good 'ol U.S.A. Audi has small share of U.S.A. market, but their collosal sales in Europe don't mean anything to you???
The REAL truth is that Audi is a global success and is just now in the early stages of what is a gigantic ascention in this U.S. market. I'll bet you on this. If you don't think so, just wait and watch. Audi is coming on strong, Doc... very strong... like a freight train.
If you don't believe me, just watch the yearly sales data as time goes by.
#23157 of 24723 If I was buying auto....
Jan 24, 2007 (11:34 am)
stocks at this time, I would be investing in Porsche, BMW and Daimler-Benz shares.
I would be shorting Toyota aggressively.
#23158 of 24723 Re: If I was buying auto.... [hpowders]
Jan 24, 2007 (11:48 am)
The only way you can invest in the success of Audi is by buying VW shares
Stock-wise Daimler Chrysler DCX is at a 52 week high as of today. Last year in the HELM forum I pointed out that DXC is a good stock pick due to a MB turnaround and was ridiculed for suggesting such a hopeless stock. The stock would be even higher if it were not for the current misfortunes of Chrysler
Short-selling Toyota? Not yet. Wait until the day when DrFill says something negative about Toyota/Lexus and that will be the day to short-sell TMC