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Sedans High End Luxury Cars
24700 messages, Last post on Dec 01, 2009 at 12:24 PM
You are in the Sedans Forum. Your Hosts are pat & karens
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
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Does anyone actually have any credible sources of info concerning average age of certain auto owners? I've eaten quite a few hats before but I will gladly eat another one if the age of Mercedes drivers isn't older than Lexus drivers. I am not trying to start a war, I am just curious. Anything other than opinion out there?
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Replying to: houdini1 (Aug 29, 2006 3:21 pm) Maybe someone here remembers the source. Bottom line . . . there IS some credible data on this, and BTW, the average age of the MB driver IS older than the Lexus driver, but that is likely due to the demographics economic curve. Most drivers tend to get older in ratio with the increase in price of the vehicles, with some very interesting exceptions, however. TagMan
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Replying to: tagman (Aug 29, 2006 3:24 pm) Car buyers' median age by brand: Division Median age Rolls-Royce 62.9 Lincoln 62.8 Buick 60.8 Mercedes 58.7 Chrysler 56.4 Mercury 55.1 Cadillac 53.4 Jaguar 49.8 Lexus 49.4 BMW 46.1 Ferrari 45.6 Hummer 45.6 Acura 45.3 GMC 44.4 Saab 44.4 Pontiac 43.4 Porsche 43.4 Dodge 42.9 Chevrolet 42.7 Honda 41.9 Toyota 41.9 Infiniti 41.6 Mitsubishi 41.3 Volvo 40.3 Ford 39.7 Land Rover 38.9 VW 38.7 Jeep 37.6 Nissan 35.1 Mazda 34.6 Suzuki 33.2 Isuzu 32.7 Subaru 31.7 Saturn 30.9 Hyundai 29.8 Kia 28.1 source
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Replying to: syswei (Aug 29, 2006 4:03 pm)  But watch the data get twisted. TM |
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Replying to: syswei (Aug 29, 2006 4:03 pm) Where I live, about 7 out of 10 LS drivers are senior citizens. I never mentioned the average or median age of the entire Lexus brand, did I? Your statistic has no validity to what I posted, because this statistic going across the brand involves a lot of SUV sales-many of which are being driven by young, affluent Moms- what's their average age-about 34? This is a huge market for Lexus and will skew the average or median age significantly downward. Therefore, I have no problem with the average age being 49. I can accept that. What would it be if you take out SUV and IS sales? A lot higher! Even Autospies photographed the demographic target sign for the new LS recently and it was, I believe 55-60. Good luck Lexus with that! Whether you like it or not, more affluent older people drive the LS than younger people of significant means. Sorry, but that chart is totally inapropos what I am talking about.
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Replying to: hpowders (Aug 29, 2006 4:14 pm) Not where I live. What point are you trying to make, anyway? Are you saying that LS owners on average are older than S owners? 7 owners? If the former, I disagree. We have no model-specific data, as you point out. But by observation, "where I live" if there is a difference between the age of the average S and LS driver, it would be that the S driver is older. I think the S appeals more to "old money" and the LS to "nouveau riche". All just my opinion. If you mean that LS owners on average are older than 7 drivers, I would agree, based on personal observation and simple knowledge of the market positioning of the respective models. |
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Replying to: syswei (Aug 29, 2006 4:26 pm) That's gotta tell you something? No? |
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Replying to: hpowders (Aug 29, 2006 4:28 pm) But that would be true about the S, 7, A8, etc., relative to their lineups. So what is the point? Did anyone here ever say that the median LS buyer is 49? I actually had been only skimming the thread of late, noted Tagman's request for the table, and found it for him. Didn't make any claim that it represented the LS specifically. I have no problem with a viewpoint that the average LS buyer is older than the average Lexus buyer. But if you are trying to criticize the LS or its buyers by saying they are "old", I would respond that imho they are no older than S buyers. |
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Replying to: hpowders (Aug 29, 2006 4:28 pm) We need to be talking about the CARS. You like or don't like the car for what the car is - you don't like or dislike the car because of real or perceived demographical data ... do you??  I sure hope not.
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