Last post on Jan 28, 2013 at 6:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#17549 of 24723 Re: BMW Misguided Approach [lexusguy]
Aug 03, 2006 (5:12 am)
I'd rather have a Zonda F. Not quite as fast, perhaps, but the inside of the Saleen is just a track day car with a radio in it, nothing more. Certainly nothing to indicate how much money it costs. The inside of the Zonda, on the other hand, WOW!
Well yes of course you'd know I'd have a Zonda too considering the connection with Mercees-Benz. I don't think the fact that the Saleen is bascially a street version of their race car hurts anything, that is what bascially made Ferrari such an icon. We're getting the Zonda in 2008 I believe.
#17551 of 24723 Re: BMW Misguided Approach [merc1]
Aug 03, 2006 (5:47 am)
It goes to show that as sales volume expectation is lowered, price and luxury decouple from each other rapidly. If I don't expect much sales, I can ask $100k for a matchbox car . . . that does not mean the $100k MSRP has anything to do with how much the car is worth.
#17552 of 24723 Re: BMW Misguided Approach [merc1]
Aug 03, 2006 (5:48 am)
As long as the big 3 are Audi, MB and BMW, I am happy.
Doesn't really matter, the order.
#17554 of 24723 Re: Ridiculous! [brightness04]
Aug 03, 2006 (5:53 am)
As long as BMW, Audi and MB are the top 3, I am extremely happy!
#17556 of 24723 Re: BMW Misguided Approach [tagman]
Aug 03, 2006 (6:11 am)
I remember referring to Lexus as "snipers with powerful scopes that had BMW in their crosshairs". Few agreed with me, and I was the lonely poster for the most part on this point of view, but I still maintain my position.
I think MB has more to fear from Lexus than any other German marque. You may be correct about Lexus being a future threat to BMW but that threat certainly does not exist with their current product-line.
As mentioned by somebody else in this forum Audi is BMW's biggest threat right now!
Aug 03, 2006 (6:13 am)
Wasn't counting the R or GL class, as they are brand new.
The ML and G are down.
#17558 of 24723 Re: BMW Misguided Approach [ljflx]
Aug 03, 2006 (6:27 am)
BMW has a great niche and IMO has to screw up to blow their position. Why risk that niche? Also it sounds like that nonsense about 2/3rd or 3/4's of luxury customers not considering BMW is an overstatement for the purpose of justification.
I fully agree with you!
What is forgotten by auto executives in various German firms is that "niche" is not a four lettered word at all. A profitable niche player that provides unique autos is not only good for customers but also good for shareholders (BMW and Porsche shareholders have been quite content these past few years).
Having said that it ceases to amaze me how many German auto firms are willing to dilute their strong reputations in order to grow out of their niches. The history of "growth in size" for the sake of "growth in size" is not too good for the German marques. Two obvious examples are the BMW/Rover and MB/Chryser situations. God-forbid if a takeover situation happens between VW and Porsche.