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High End Luxury Cars

24700 messages,  Last post on Dec 01, 2009 at 12:24 PM

You are in the Sedans Forum. Your Hosts are pat & karens

What is this discussion about? Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan

Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.

A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.

Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.

#13947 of 24700 LOL!! I dig you, Merc! by callmedrfill Feb 07, 2006 (5:36 pm)
I like you, Merc. You make me laugh!       If Matrix were here, he'd laugh too.       Take the gloves off and start swingin'!       Alright, let's see if you'll follow this line of questioning:       1. Was that a good picture of a vehicle for a national print ad campaign?       2. I omitted BMW for three very good reasons. One, their ads are consistent to their slogan and mantra, which has NEVER changed. Advertising for a company that never changes, nor has to change, is not particularly difficult. Second, I'm hard pressed to EVER remember a BMW ad, print or otherwise. And third, most of BMW's SUCCESSFUL advertising is through word of mouth, relative to the car's dynamics, and uniqueness compared to the competition in this regard.       So how good is BMW at advertising again?       3. Lexus was NOTHING 15 years ago. I had as a better chance of taking over America (and I don't think the world's ready for me ).        They were #1 after 10 short years; unprecedented! People still talk about, reference their ORIGINAL, 1989 ads today, at the 2006 NAIAS, they tied in their legendary champaign glass ad into an entire motif encompassing the Lexus LS display, to the delight of all in attendance.       The fact that, off the top of my head, I can remember 3 ads, by Lexus, that are now 10, 15, 17 years old, and I wasn't even in the car market?!? I was a snot-nosed punk teenager! I was mackin' this sweet 23 year-old, but I had trouble getting an MTA bus (Still do!)!         Mercedes has made a great ad now and then, but Lexus has been consistently strong, and memorable:       GS and Macbeth       Original LS (champaign - ball bearing, heat lamps, railroad tracks)         1993 LS (archer's bullseye, might've been the '95, but I'm pretty sure it was a mid-gen facelift for 1993)       1997 ES (Curvy road - What was that?)       2003 RX (competing engineers driving it, changing the world, again)       Mercedes definitely loses points for this last ad. Holmgren laughs at that play call. Good text, bad execution. The photo butchers the ad.       Why do you think Brooke Burke is in every stupid ad, from Gambling to Cheeseburgers (during the Super Bowl)? Because she looks great on film! A guy might spend a minute with the ad if she's all over it.       It's getting to the point where the advertiser is a footnote, but...       DrFill Replies to this message: merc1 (Feb 07, 2006 9:19 pm)
#13948 of 24700 But which ads get people to BUY the car? by tagman Feb 07, 2006 (5:59 pm)
But which ads get people to actually BUY the car? (Particularly a HELM, of course.)   What do you think?   TagMan
#13950 of 24700 Re: to ljflx - good opinions and $$$ [lexusguy] by merc1 Feb 07, 2006 (9:16 pm)
Replying to: lexusguy (Feb 07, 2006 9:10 am) Yeah I think they know this now. I just hope Ford has given Jaguar enough dough to fix the problem because it must be mighty tempting for them to just sell Jaguar and be done with it. Can't wait to see that next sedan, whether it is a re-clothed XJ or the new S-Type.   M Replies to this message: tagman (Feb 07, 2006 9:50 pm)
#13951 of 24700 Re: LOL!! I dig you, Merc! [callmedrfill] by merc1 Feb 07, 2006 (9:19 pm)
Replying to: callmedrfill (Feb 07, 2006 5:36 pm) You'll excuse me for not being able (or wanting) to follow any of that mind numbing stroll down commercial memory lane! Marketing, advertising etc. etc. call it what you like, all three of the premier luxury brands in America are good at this. Not going to argue back and forth about how cheesy I think most of Lexus' commercials are, especially the December ones.   M
#13952 of 24700 Re: to ljflx - good opinions and $$$ [merc1] by tagman Feb 07, 2006 (9:50 pm)
Replying to: merc1 (Feb 07, 2006 9:16 pm) Better buy one now, before it's too late. Heck, they're GIVING them away with so many incentives, and they'll probably ruin the next model and that'll be the end of it anyway.
#13953 of 24700 S-Class steering wheel by tagman Feb 07, 2006 (9:57 pm)
Designman - in one of your previous posts when you mentioned your impressions of the S-Class, I recall you said the S-Class steering wheel was kind of ugly, but you didn't elaborate on that. What's wrong with it? TagMan Replies to this message: designman (Feb 08, 2006 10:27 am)
#13954 of 24700 Re: Great find, Merc! [lexusguy] by brightness04 Feb 07, 2006 (10:38 pm)
Replying to: lexusguy (Feb 07, 2006 12:55 pm) "If Toyota subscribed to lexusguy's philosophy, why would they bother taking apart an Accord; especially when they sell more Camries than Honda sells Accords?"    Simple, because the Accord, not the Camry, has been on the ten best list almost 20 times, and is pretty much the benchmark for the family sedan class.   Perhaps someone should be taking apart "Car and Driver" Something is seriously wrong when the magazine is invalidated by the market voice 20 times when Camry is not only selling more than Accord for nearly a decade but also being more expensive while doing it. The rag has certainly lost touch with reality . . . the reality of the biggest car market segment: midsize family sedans, and those who buy and drive them. Replies to this message: lexusguy (Feb 08, 2006 3:51 am) ljflx (Feb 08, 2006 6:01 am) lexusguy (Feb 08, 2006 6:46 am) merc1 (Feb 08, 2006 11:08 pm) brightness04 (Feb 08, 2006 10:53 am) tagman (Feb 08, 2006 7:47 am) benzster (Feb 08, 2006 10:21 am) brightness04 (Feb 08, 2006 10:57 am) warthog (Feb 08, 2006 4:17 pm) and 5 more...
#13955 of 24700 Re: Great find, Merc! [brightness04] by lexusguy Feb 08, 2006 (3:51 am)
Replying to: brightness04 (Feb 07, 2006 10:38 pm) Since when is 10 Best about which car sells the most? The Accord wins over and over because it manages to have the mass appeal and quality of the Camry, and yet still maintains a playful, fun-to-drive nature. If the Camry could get you to point B without any driver involvement at all, it would. Replies to this message: ljflx (Feb 08, 2006 6:01 am) lexusguy (Feb 08, 2006 6:46 am) merc1 (Feb 08, 2006 11:08 pm) brightness04 (Feb 08, 2006 10:53 am)
#13956 of 24700 Re: Great find, Merc! [lexusguy] by tayl0rd Feb 08, 2006 (6:00 am)
Replying to: lexusguy (Feb 07, 2006 12:55 pm) If Toyota subscribed to lexusguy's philosophy, why would they bother taking apart an Accord; especially when they sell more Camries than Honda sells Accords?   Simple, because the Accord, not the Camry, has been on the ten best list almost 20 times, and is pretty much the benchmark for the family sedan class.   But if you're already outselling the competition with no end in the trend in sight, why bother taking it apart? They're already "taking it apart" in the Boxing Ring of Sales.   What it all boils down to is, no matter how successful/smart you are, you can always learn something new/better.

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