Last post on Jan 28, 2013 at 5:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#13330 of 24726 Re: Sales..... [scott1256]
Jan 16, 2006 (8:28 am)
MB just completed their 12th consecutive year of increased sales in the USA. BMW has a stellar track record too. The success of Lexus doesn't mean BMW/MB are out of the picture.
No they're not out of the picture, nor do I expect that to happen, however Lexus has and imho will continue to gain market share. Some others were asking about "where Lexus' share has come from" and I couldn't find 1990 data, but autochannel has press releases going back more than 10 years:
10 year growth:
BMW 1995 93,309...2005 266,200 up 185%
MB 1995 76,752...2005 224,421 up 192%
Lexus 1995 79,334...2005 302,895 up 282%
5 year growth:
BMW 2000 189,423...2005 266,200 up 41%
MB 2000 205,614...2005 224,421 up 9%
Lexus 2000 206,037...2005 302,895 up 47%
MB's 5 year numbers are somewhat galling, because 9% growth in 5 years is actally slower-growing than the US economy. Just another sign that MB reliability issues have taken a toll.
#13331 of 24726 Re: Sales..... [syswei]
Jan 16, 2006 (8:52 am)
Thanks for that info. Where on the autochannel site did you find that info? I couldn't find it anywhere on that site.
#13332 of 24726 Re: Quick LS interior analysis [garyh1]
Jan 16, 2006 (8:56 am)
Gary… my 1% claim could be a little optimistic. If school records are any indication, perhaps I am wrong about 7% of the time. However if we go by my wife, the number spikes drastically, probably close to 100%. So take it from there.
#13336 of 24726 Re: Sales..... [jrock65]
Jan 16, 2006 (9:16 am)
Basically you need to go to the news archive (here) and look for the individual press releases. For instance for th 1995 sales I looked at the January 1997 archive...early Jan press releases (Jan 8, 1997 in this case) have 1996 full-year sales but this always includes a reference to 1995 sales.
#13338 of 24726 Re: Sales..... [syswei]
Jan 16, 2006 (9:33 am)
Thanks for the numbers syswei. Considering the 5-year growth percentages, I think BMW’s 41% is more significant and profound than Lexus’s 47% because Lexus is still establishing itself and still in the process of saturating its niche. I would think there should be more disparity. In any event, it is proof enough that although Lexus is doing just swell* as we all know, they are not conquering the world. Now if someone said Toyota will conquer the world, I would entertain that more seriously.
*Swell. I think this word could be making a comeback thanks to Alan Shore on Boston Legal.
#13339 of 24726 Re: Sales..... [designman]
Jan 16, 2006 (9:44 am)
Well I was surprised that on a 5-year basis BMW grew almost as fast as Lexus. I had a mental impression that BMW has been doing pretty well in the US, but I didn't realize quite how well. However I would disagree that "BMW’s 41% is more significant and profound than Lexus’s 47%" . In my view, Lexus already had more unit sales 5 years ago than BMW, and in luxury sales it is harder imho to post big sales increases from an already large base (largely because some luxury buyers prefer some element of "uniqueness").