Last post on Jan 28, 2013 at 5:55 PM
You are in the Sedans
What is this discussion about?
Audi A8, BMW 7 Series, Jaguar XJ-Series, Lexus LS 460, Mercedes-Benz S-Class, Volkswagen Phaeton, Maserati Quattroporte, Mercedes-Benz CL-Class, Sedan
Let's try to define this forum as being limited to luxury performance vehicles where the mainstream version in a typical configuration has an MSRP of at least $60k.
A luxury vehicle with a base price of $59k qualifies because it would typically be bought with some additional equipment, bringing the MSRP over $60k.
Vehicles like the E, 5, A6, M, or GS, even if available in certain versions over $60k, don't qualify because they are cars from companies that have higher end cars in their lineups.
#12271 of 24726 Re: French Jaguar [brightness04]
Dec 20, 2005 (9:44 pm)
S-class used to be a very exclusive car, costing $100k back when a luxury house in a premium neighborhood cost only $200-300k.
Must have been before I started paying attention to Mercedes (like when they first started using an "S" to signify the series) because in the 70's and 80's a S-Class didn't cost nearly that much and even in the 90's, the day of the W140 S500 model it had to be fully dressed to cross 100K. Also, during a lot of the W140 S-Class years the 300SE/S320 made up 40 percent of those sales it was far from a 100K car. A 300SE in the 80's was a 52K car so I'm not buying any of that about how exclusive an S-Class was or is. The only thing exclusive about it was that it did cost more than any other car in the segment, like it does today. Other than that nothing below a S600/S55/S65 is "exclusive" about an S-Class and 52K 300SE from 1989 wasn't "exclusive" either.
The part about decontenting the S-Class I completely disagree with and I really don't see anything to support that theory. The W220 wasn't decontented because of the pending launch of the Maybach. It was decontented because of all the bad press heaped on the W140 about it being too expensive, too heavy and just plain "over engineered". That and the fact that Mercedes whole business model changed from the time the W140 came out in 1992 to the time the W220 came out in 1999. This had nothing to with Maybach.
None of these brands has an entry-level car that costs 3 times the price of the average car so I don't see what makes Mercedes any different there. What does make them different at the opposite end is that they have no trouble asking over 100K for many of their cars, and nearly 200K for some of them, again without problem. No other brand that we talk about here can come close to claiming that.
Only Bentley, Aston-Martin, Rolls and Maybach are on a higher level.
#12272 of 24726 Re: French Jaguar [nvbanker]
Dec 20, 2005 (9:52 pm)
Well I don't disagree about what they've done with Jaguar so far, but they haven't invested enough in Jaguar to really get them "right" sorta speak. The X-Type should have never, ever happened. The S-Type has been left to langish in a highly competitive field and even the XJ as nice as it is, doesn't really standout against the German iron and it will likely have to go 10 years before being replaced.
My point about them being better off with someone is that Ford doesn't have the cash to make Jaguar healthy IMO. I've seen the idea of Jaguar competing with Bentley, not gonna work IMO.
#12273 of 24726 Re: The Union Jack [lexusguy]
Dec 20, 2005 (9:59 pm)
"What the Germans couldnt do with their bombs, they did with their wallets".
You saw that History Channel special too huh!
I found that to be such an interesting statement. It is astounding how a nation so proud of their "British" marques didn't do much of anything to save any of their brands from either going out of business of falling into foreign hands. All of England is controled by Ford, VW and BMW. Their last standing marque of any size, Rover is part of some Chinese deal I still don't understand. I don't think Germany, America or Japan would ever standby and do nothing like the British basically did if their biggest and proudest brands were being taken over like that.
I think one of the Germans would make a great owner for Jaguar in theory, but for the reasons you gave non of them can really take on Jaguar right now.
If Bentley is anything to go by a German-British connection can work wonderfully as far as the market is concerned. Though personally I hate the thought of an fwd-biased AWD Bentley and their styling is awful, but the other Bentley elements are there for sure and the cars are a hit.
#12274 of 24726 Re: French Jaguar [nvbanker]
Dec 20, 2005 (10:05 pm)
It was definitely not the Duratech when the cars came out, neither the Lincoln LS nor S-type were using a Ford engine at that time.
Well the engine they used started out as a Ford 3L Duratech V6, but of course Jaguar designed their own heads etc., but the block was the same as in a Ford Taurus and it still is today. Put it this way it is a Ford V6 that went to Jaguar finishing school.
Aston-Martin's mad sounding V12 started out as 2 Ford Duratech V6 with a common crank, but of course once this engine was re-engineered as a V12 in Cologne Germany the Ford heritage is gone in both feel and definitely sound. How could a V12 not sound different, but with Jaguar they're using the same basic engine with some Jaguar specific parts, unlike the Aston V12.
#12275 of 24726 Re: The Union Jack [merc1]
Dec 21, 2005 (8:32 am)
Is it not ironic that the German government would likely intervene to halt or limit a foreign takeover of a German marque while every German marque has been on a foreign spending spree( except for Porsche but watch out since it recently received board approval for a foreign acquisition).
IMO no bureaucrat should stop any foreign takeover. Free global competition will teach the Germans that the grass is not greener on the other side (MB takeover of Chrysler, BMW take over of Rover, VW take over of Bentley, Seat and Skoda) . You dont need any bureaucrat to prevent such a lesson to be learned.
Jaguar should not to become a company of glorified Nissans or Porsches with accented wood dashboards! The best solution for Jaguar is a dignified death. There is no need to keep Jaguar on life support as Ford has done with Mondeo platforms and Taurus engines.
I say pull the plug and get this misery over with!
#12276 of 24726 Re: French Jaguar [nvbanker]
Dec 21, 2005 (12:58 pm)
At that price point, I felt there was just no excuse for what I saw. So much so that I did not purchase a car that is drop-dead gorgeous and is more powerful than a locomotive.
...My A8L is now ready at the dealer and I will pick it up tomorrow.
#12277 of 24726 Re: French Jaguar [merc1]
Dec 21, 2005 (5:34 pm)
$52k in the 1980's was 4-5 times the average new car cost, and it was not barely discounted at all. Today, few even know exactly how much the true market price for an S-class is, what with $7000 discount, subsidized money-factor and inflated residual. I have been seeing S-350 advertized on lease deals below $450/mo! That's barely 1.5x the average new car cost.
Also, interesting that you completely skipped over the point about "cheap MB" in the 80's meant a car costing nearly three times the average new car price; whereas today, an entry level MB is at or below average car cost, depending on where you live in the world. Talk about massive brand dilution.
#12278 of 24726 Re: The Union Jack [merc1]
Dec 21, 2005 (6:52 pm)
" I don't think Germany, America or Japan would ever standby and do nothing like the British basically did if their biggest and proudest brands were being taken over like that."
We'll see when GM & Ford are gone, if you were right. I hope you are.....
#12279 of 24726 Re: The Union Jack [dewey]
Dec 21, 2005 (7:02 pm)
I'm with you on this one . . . pull the plug! Some brands simply live better in memory.
Also, something very interesting happened. I saw another late model E class broken down by the side of the road in the break-down lane with hazards flashing and driver making cell phone call. As I passed it, I realized that I happened to have one of my cameras in the trunk. So I took the next exit, dug out my camera, and doubled back; here's what I got:
If you view the image in "original" size, you can make out that it is a very recent model E320 4Matic (license plate blurred out to fend off privacy hawks). The shutter release happend to catch the hazard lights blinking too. If not for the fact that I had already passed the spot 25min earlier, I would not have known the car was a Mercedes before I had time to get my camera ready as the service vehicle was immediately behind it, and the traffic was going at 60+ mph
For what it's worth, in the couple weeks since you suggested that I take some pictures, I was on vacation down the Carribean for over a week. I don't commute for my work, so this morning's trip was only the third driving excursion that I have under- taken besides the two midnight runs to and from the airport.
#12280 of 24726 Re: The Union Jack [brightness04]
Dec 21, 2005 (9:14 pm)
Did I ever suggest that you take pictures?
I have seen top ranked Consumer Reports cars needing roadside assistance.
Maybe this MB driver did not have routine maintenance done to his car?
Maybe this MB driver had a panic attack and is having difficulty phoning his therapist?
Maybe this MB driver did a major crime and is stopping at the roadside in order to set up a good alibi?
There could be billions of reasons why he is on the roadside. And those billions of reasons may have nothing to do with a unrelibale car.