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Lincoln Town Car, Heating / Cooling, Sedan
#717 of 1806 Misc. opinions of 2003 TC
Oct 17, 2002 (5:15 am)
I rented a 2003 TC while on a business trip this week. In the past, I have frequently rented TCs but this was my first experience with the new model. I am a pretty loyal "Ford" man and currently own a Lincoln LS among others. My comments are not meant to rile anyone up, but rather express honest opinions.
Steering: I thought the new TC had a huge improvement in steering feel. The older ones always felt numb and a bit tiring to me - seemed like constant corrections were needed. The new model tracks straight and true.
Interior: Again, a big improvement, IMO. Much nicer trim and appointments. However, I would like more lateral support in the seats and would welcome an optional bucket seat/console/floor shifter arrangement.
Ride: This surprised me. While I welcome the stiffer structure, the suspension tuning really seems out of character in this car. The ride is stiffer and noisier than I expected. I am not surprised that a number of buyers coming from older TCs or Grand Marquis' find this set-up unappealing.
Performance: Another big disappointment. I know the new model has a bit more power. However, it must also be heavier because my rental was the slowest TC I have driven in years. Why on earth they don't use the DOHC engine from the Marauder is a mystery to me. Performance-wise, this car is not competitive with a Taurus, let alone a De Ville or Park Avenue Ultra.
Overall, I just can't help but wonder what Lincoln engineers were trying to do with this car. If the firmer suspension was aimed at us younger buyers, why not put a competitive engine in the thing? They could make the bucket seats an option, too. If all they care about are the taxi and limo trade, maybe the current version is "good enough." And, finally, will the firmer suspension tuning turn off the traditional TC buyer?
My hope is that sometime the TC is again viewed as the "flagship" model of the Lincoln line. I personally do not think the 2003 version advances that notion.
OK, slap me around if you think I deserve it!
#718 of 1806 Brucelinc: Thank you for your comments.
Oct 17, 2002 (10:56 am)
The lack of power is disturbing to me as well for the same reasons you cited. Our '94 Signature is adequate, but still very quiet at 104,000 miles. It is a pleaure to drive and tows a boat, but with no power to spare. This TC has the 'Road Handling' package so we're used to a firmer ride. It seems all of the 03's have the 'Handling'package as standard and the Executive would suit us just fine at $29,995.Thank you again for your post.
#719 of 1806 Brucelinc's Observations
Oct 17, 2002 (4:49 pm)
Your comments that the ride is stiffer and noisier than expected and that the suspension tuning is out of character with the car are exactly in agreement with what I've been saying here and in the Grand Marquis forum. This is not going to sit well with owners of these cars as we expect a supple ride with excellent isolation from the road. These are areas where the TC could not be bettered by any car before. The ride and impact harshness in the new cars is nowhere near world class. Are you listening Lincoln?
Your observations on the new steering are, again, spot on. A huge improvement. Thanks for vindicating what I've been saying.
#720 of 1806 suspension choices??
Oct 21, 2002 (10:27 am)
The only way that Lincoln will make the customers happy is to offer the standard "soft" suspension for those who want total isolation, and an optional "handling package" for those who want the tighter suspension. Give the buyers a choice, and they can have what they like. The lack of power is absurd. It needs 300hp minimum for a car that weighes over 4000lbs. Even at 300hp it will not equal the competition.
#721 of 1806 Wondering if.....
Oct 21, 2002 (6:31 pm)
I am interested in getting a TC,1996-97.I spotted one at a dealers lot.a nice black signature series,with appox.56k.I had some marring,otherwise,very clean.Asking price..$14,900U.S.I also spotted a '96 with 35,000 mls on it.It was gold and extra clean.Asking $11,500 for it.(another dealer)I'm debating to go in to the livery biz.I mentioned both colors.Relations told me they wouldn't get into a gold one(i.e.weddings and such)and would rather go into a black colored car.Does color really matter?Opinions,please.....
Oct 24, 2002 (6:36 am)
I agree that there should be a choice of "luxury" or "handling" suspensions. I still wonder how many traditional buyers have really complained that the prior TC suspension was too soft or floaty. I can't imagine many would opt for a "handling" package.
On the other hand, more enthusiast oriented drivers might want the handling package but I can't imagine them accepting the serious power shortage compared to the competition. Was the "Touring Sedan" model a big seller?
I think every TC should have the DOHC engine as used in the Marauder, but also focus on the quiet isolated ride that many buyers expect. Then, have a separate "Touring Sedan" model with the current firmer suspension tuning, maybe a more aggressive axle ratio, and bucket seat interior. This would be for the magazine editors to test and also for the folks who may currently have an LS or other premium midsize car but would like to move up to a larger car while still keeping some sporting flavor.
All the parts are already on the shelf. How complicated could it be?
#724 of 1806 brucelinc: Having toured the Wixom plant a few years ago,
Oct 24, 2002 (9:57 am)
and observing their computer sequential production system where on one line they mingled Towncars and Continentals and on the second line they produced Mark VIII's it is obvious that plant is capable of installing the Marauder engine into the Towncar anytime they would want to. It is just a matter of programming their computer sequential process so it would happen. A friend has a "Vivid Red" LS and that is the color I prefer on the Towncar rather than "Autumn Red" which resembles dried blood. Lincoln's marketing team needs some real people on their board as presently the group is marketing insensitive and doesn't care.
Oct 24, 2002 (1:32 pm)
>>>...Lincoln's marketing team needs some real people on their board as presently the group is marketing insensitive and doesn't care...<<< oh not true. Lincoln listened very closely to their top customers for the T/C...They listend to livery and fleet buyers who make up the largest percentage of T/C buyers....Being around Lincoln a long time and having a medium sized fleet department, mostly limo's..they hit the nail right on target. They are very happy with the new T/C and out fleet sales show it..... Of course, fleet buyers and retail consumers often have different needs, tastes and desires. If I was making the decisions for Lincoln I would place the T/C into fleet only sales...like the Escort and soon to be Taurus.
#726 of 1806 Livery & fleet sales.....
Oct 24, 2002 (2:54 pm)
That actually explains a lot. I guess the T/C won't be an option for me going forward, but I applaud the sales of Lincolns for Limos. They look great that way.
I'll just stay in my SUVs, and irritate Steve & Tidester some more.......