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Any Questions for a Car Dealer? - READ ONLY

16377 messages,  Last post on Feb 11, 2006 at 4:59 AM

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#15754 of 16377
impulse buyers by stickguy
Jan 30, 2006 (8:08 am)
are pretty common (and this is an area that I do know something about!).
 
IMO, anyone on the lot is a potential sale. yes, people with no money or job are not buying today, but a current owner of a fairly expensive model of the car you sell certainly might be.
#15755 of 16377
Re: I'm sure... [zodiac2004] by audia8q
Jan 30, 2006 (8:14 am)

Replying to: zodiac2004 (Jan 30, 2006 7:56 am)

Brand loyalty accounts for 80% or so of car sales and you know it.
 
You have anything that confirms your 80% number or did you just pick any random number???
 
CNN/money mag had a story on just this topic 1/19/06...
 
Toyota has the highest brand loyalty at 55%
Ford is a very close second at 53.4%
GM has the highest manufacturer loyalty at 63%
#15756 of 16377
Re: I'm sure... [kyfdx] by qbrozen
Jan 30, 2006 (8:18 am)

Replying to: kyfdx (Jan 30, 2006 7:51 am)

recent posts make me think that my personal experience is not all that common. I guess maybe I just hang out with more "car people" than is common. My friends and family are all pretty typically into cars, so nobody wants the same thing twice. They like to vary their driving experiences and try different flavors. I guess that's a rarer trait than I thought.(?)
#15757 of 16377
Re: I'm sure... [audia8q] by guss
Jan 30, 2006 (8:26 am)

Replying to: audia8q (Jan 30, 2006 8:14 am)

Toyota has the highest brand loyalty at 55%
 
I would say that is better than 50/50 he is buying another Highlander, or at least a Toyota.
#15758 of 16377
Re: I'm sure... [qbrozen] by kyfdx HOST
Jan 30, 2006 (8:29 am)

Replying to: qbrozen (Jan 30, 2006 8:18 am)

We are alike... but, not like most other people, I don't think...
#15759 of 16377
Re: I'm sure... [kyfdx] by nwalbert
Jan 30, 2006 (10:35 am)

Replying to: kyfdx (Jan 30, 2006 7:51 am)

Speaking of loyalty. How likely are dealerships to help you roll into a new lease for the same vehicle early?
 
Ie: I have a 2005 Acura TSX on a 48 month lease, and I am starting to think I would like some of new features present in the 2006 model. I am not thinking about swapping yet, but I know that I probably won't want to wait until the 48 months are up. Will I be punished, or if I stay loyal is the dealer happy to get me into something new?
 
Note: I will most certainly be well under on my km's allowance.
#15760 of 16377
Buying the same car twice by jaserb
Jan 30, 2006 (10:54 am)
I'm on Mathias' side here. LOTS of non-car people buy the same type of car over and over. My aunt bought a 2005 PT Cruiser to replace her 2001. Her main reason was because there weren't any recalls or TSBs on the 2005s, so she thought it wouldn't be as unreliable as her 2001 was. Great logic, huh? My extended family has had "runs" of different cars over the years - there was a Prizm phase, a Caravan phase, a Civic phase (the old ones), an Escort phase, and the current unfortunate PT Cruiser phase.
 
If I were the salesguy in question I'd just respond with something like "Well, if you like the new one we've always got people looking for good clean used Highlanders. I'm sure we can get you into the new one for a great price, and Toyotas hold their value so well it probably won't cost you much at all to do the swap."
 
-Jason
#15761 of 16377
Re: I'm sure... [qbrozen] by kdhspyder
Jan 30, 2006 (11:23 am)

Replying to: qbrozen (Jan 30, 2006 7:36 am)

My case: 4 basic 4c Camry's in a row from 1989 to 2005.
 
Avalon owners are like Buick owners in more ways than one including going from Avy to Avy to Avy.
 
I have 5 clients on either their 2nd or 3rd Prius' in 4 years.
#15762 of 16377
Re: I'm sure... [nwalbert] by kdhspyder
Jan 30, 2006 (11:30 am)

Replying to: nwalbert (Jan 30, 2006 10:35 am)

This is very very difficult because the dealership has nothing to due with your rental agreement with the finance company. You've agreed to rent the TSX for 48 months.
 
In most cases it's very hard to get out of a lease in the first year. It can be done certainly. The specific condition, mileage and market value of your TSX right now is of utmost importance.
#15763 of 16377
Re: Buying the same car twice [jaserb] by jipster
Jan 30, 2006 (11:33 am)

Replying to: jaserb (Jan 30, 2006 10:54 am)

Agreed...anytime someone is on the lot, that is a potential sale. But, at the same time doesn't a good salesman want to play the percentages? If there is no one on the lot...then sure...answer questions, or take someone for a test drive.
 
But, if it is a bit busy (or you are a young or struggling salesman)you probably won't want to risk taking the guy, who says he isn't interested in buying but just wants to check out the horsepower, out for a test drive.
Most salesmen probably question whether they will still be in the business long enough to see the return or repeat customer. So, I can see why salesman would not want to "waste their time" with someone they see as low potential. They're probably thinking, " My gas & electric bill and car insurance is due next week, little Johnny is needing braces...and this guy doesn't want to buy...he just wants to compare horsepower."

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