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Smart Shopper Smart Shopper-Archives Any Questions for a Car Dealer? 
16377 messages, Last post on Feb 11, 2006 at 4:59 AM
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Replying to: steine13 (Jan 29, 2006 5:36 pm) I don't know about you, but, out of EVERYBODY I know, I only know one person who has ever bought the same model vehicle twice (actually, in his case, about 4 times). Heck, in my case, I don't think I've even had the same manufacturer twice. So, at least in my experience and knowledge, "1/2 way there" isn't even in the ballpark. |
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Replying to: qbrozen (Jan 30, 2006 7:36 am) My uncle bought an '04 Highlander Limited in August of '04... Just traded it in on a Highlander Hybrid a couple of weeks ago.. Didn't need it.. just wanted it.. My wife leased three straight Honda Accords.. '97, '99 and '01.. The '97 and '99 were both traded in after 24 months, before the lease term was up.. In my experience (not even including these examples), if someone is in the dealership with the same make of car... that is a live lead.. regards, kyfdx Host-Prices Paid Forums |
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Replying to: isellhondas (Jan 29, 2006 8:44 pm) C'mon Craig. You know Mathias is right. Brand loyalty accounts for 80% or so of car sales and you know it. If someone buys a Highlander, unless they are dissatisfied with the quality they are most likely to buy another highlander/sequioa/LX470. Why else do you think all manufacturers spend so much time and money in developing entry level compacts with low margins. To get the buyers young and impress them, and a majority of them will stay with the brand for life.
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are pretty common (and this is an area that I do know something about!). IMO, anyone on the lot is a potential sale. yes, people with no money or job are not buying today, but a current owner of a fairly expensive model of the car you sell certainly might be. |
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Replying to: zodiac2004 (Jan 30, 2006 7:56 am) You have anything that confirms your 80% number or did you just pick any random number??? CNN/money mag had a story on just this topic 1/19/06... Toyota has the highest brand loyalty at 55% Ford is a very close second at 53.4% GM has the highest manufacturer loyalty at 63%
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Replying to: kyfdx (Jan 30, 2006 7:51 am)
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Replying to: audia8q (Jan 30, 2006 8:14 am) I would say that is better than 50/50 he is buying another Highlander, or at least a Toyota. |
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Replying to: qbrozen (Jan 30, 2006 8:18 am) 
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Replying to: kyfdx (Jan 30, 2006 7:51 am) Ie: I have a 2005 Acura TSX on a 48 month lease, and I am starting to think I would like some of new features present in the 2006 model. I am not thinking about swapping yet, but I know that I probably won't want to wait until the 48 months are up. Will I be punished, or if I stay loyal is the dealer happy to get me into something new? Note: I will most certainly be well under on my km's allowance.
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I'm on Mathias' side here. LOTS of non-car people buy the same type of car over and over. My aunt bought a 2005 PT Cruiser to replace her 2001. Her main reason was because there weren't any recalls or TSBs on the 2005s, so she thought it wouldn't be as unreliable as her 2001 was. Great logic, huh? My extended family has had "runs" of different cars over the years - there was a Prizm phase, a Caravan phase, a Civic phase (the old ones), an Escort phase, and the current unfortunate PT Cruiser phase. If I were the salesguy in question I'd just respond with something like "Well, if you like the new one we've always got people looking for good clean used Highlanders. I'm sure we can get you into the new one for a great price, and Toyotas hold their value so well it probably won't cost you much at all to do the swap." -Jason
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