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Smart Shopper Smart Shopper-Archives Any Questions for a Car Dealer? 
16377 messages, Last post on Feb 11, 2006 at 4:59 AM
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Replying to: isellhondas (Jan 29, 2006 12:33 pm) Also now that I think about it it happened a little differently. After the salesmanager inquired, I told him I already had a Highlander. That's when he stopped in his tracks. When I continued to tell him that to be entirely honest I wanted to test drive it to see how much more power the 3.3L had, that's when he thought about it for a split second and started walking again with the same enthusiasm in his cadence as before. I don't think he was as miffed as my earlier post implied. Like steine13 I am also very courteous and respectful of the salesman's time! (I also just drove it around the block so as not to rack up too many miles.)
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Replying to: landdriver (Jan 29, 2006 6:05 pm) Maybe repeat buyers from another dealership would be someone to treat well for that next purchase like the previous poster was saying. But I would have gone back to where I bought the one I already have. |
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Replying to: steine13 (Jan 29, 2006 5:36 pm) 1/2 way there? Hardly! I used to respect your opinions. |
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Replying to: steine13 (Jan 29, 2006 5:36 pm) I don't know about you, but, out of EVERYBODY I know, I only know one person who has ever bought the same model vehicle twice (actually, in his case, about 4 times). Heck, in my case, I don't think I've even had the same manufacturer twice. So, at least in my experience and knowledge, "1/2 way there" isn't even in the ballpark. |
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Replying to: qbrozen (Jan 30, 2006 7:36 am) My uncle bought an '04 Highlander Limited in August of '04... Just traded it in on a Highlander Hybrid a couple of weeks ago.. Didn't need it.. just wanted it.. My wife leased three straight Honda Accords.. '97, '99 and '01.. The '97 and '99 were both traded in after 24 months, before the lease term was up.. In my experience (not even including these examples), if someone is in the dealership with the same make of car... that is a live lead.. regards, kyfdx Host-Prices Paid Forums |
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Replying to: isellhondas (Jan 29, 2006 8:44 pm) C'mon Craig. You know Mathias is right. Brand loyalty accounts for 80% or so of car sales and you know it. If someone buys a Highlander, unless they are dissatisfied with the quality they are most likely to buy another highlander/sequioa/LX470. Why else do you think all manufacturers spend so much time and money in developing entry level compacts with low margins. To get the buyers young and impress them, and a majority of them will stay with the brand for life.
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are pretty common (and this is an area that I do know something about!). IMO, anyone on the lot is a potential sale. yes, people with no money or job are not buying today, but a current owner of a fairly expensive model of the car you sell certainly might be. |
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Replying to: zodiac2004 (Jan 30, 2006 7:56 am) You have anything that confirms your 80% number or did you just pick any random number??? CNN/money mag had a story on just this topic 1/19/06... Toyota has the highest brand loyalty at 55% Ford is a very close second at 53.4% GM has the highest manufacturer loyalty at 63%
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Replying to: kyfdx (Jan 30, 2006 7:51 am)
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Replying to: audia8q (Jan 30, 2006 8:14 am) I would say that is better than 50/50 he is buying another Highlander, or at least a Toyota. |
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