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Volkswagen Passat Prices Paid and Buying Experience

3318 messages, Last post on Nov 12, 2009 at 9:57 AM
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By the way I have what you want, but better en route from Emden right now... |
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| What do you mean that there is a better one en route. I thought the only option that I didn't have on the one I ordered was 4Motion. Not interested in getting 4Motion. When do you anticipate it's arrival? | |
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Much rarer Silver/Grey due 10/30 Port of San Diego, VIN: WVWJH63B61E036051...On the ground in Monterey mid-November... |
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| email me for any additional...no more posts here | |
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Do you have much success with the rigid price structure you described? I'm a new ISM here in No. VA, and my experience so far has not pointed to this kind of structured arrangement. Jason |
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This is a subject of great debate, as you can well imagine. And I think you have to get together with your Dealer Principal, GM, or whoever it is at your store that can assist you in formulating an *on-line marketing plan* that you are all comfortable with. I follow to the letter what I have written in my mission statement. It is my firm belief that if a customer has done their *homework* and *research* they are totally aware of all the numbers in a broad sense (they is a fair amount of misinformation out there), but by and large they have a good idea of what a car costs a dealer. The prices that I have posted for each car I belive are not only fair, but by and large, really aggressive. They reflect Edmund's *TMV* and also take into consideration availablity...Silver, Auto Trans. (still not abundant), GLX, etc. Another component is your market...are you in a major metro area or a smaller store in a suburban area? If the majority of the Dealers around you have ADM and you don't; let people know that, if your Service dept. is open on Saturday and most of your competition is not; let people know that. But this is the bottom line...I believe that if a customer does not find value in your product, or that you are trying to give them a truly painless, hassle free experience; it doesn't matter what you do. All you have to do is read the posts here to realize that some folks, although they may claim otherwise, want to play the game...the ole back & forth in an attempt to claim victory over the Dealer. I have sales people to take care of these folks, and sales mgrs. to help them realize their dream of winning...90%-100% of my customers have their financing arranged through their own bank or credit union or are paying cash; so there is no second guessing about rate, but if VCI is offering a better one, I offer it. I really believe In VW Masterguard Warranties, especially if my customer is planning on keeping the car for 5, 6, years or longer, and I will make sure that they understand that it is a REAL warranty as opposed to the vapor that some dealers offer. You have to keep in mind that 70+% of your customers have been on the net looking up info on our cars...you need to know more than they do, so make sure you know your Product Source Book inside/out. I am off to Volkswagen of Mexico tomorrow morning, and I'll fill you in on anything new when I get back. I would be interested in finding out exactly what your experience with online pricing has been, and why you feel that structure doesn't work for you. |
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I expect my local dealer in Tennessee to laugh at my offer tomorrow based on the collective wisdom I garnered from reading LOTS of posts about Passats in Edmunds. But I'll still make it all the same and we'll see. I'd be willing to drive a state or two away to purchase a GLX with 4M and Tiptronic for the kind of reasonable over invoice prices mentioned in many of the posts. I bought (and likely overpaid) for an A6 4.2 several months ago at this local dealer but fully expect him to turn his nose up at the cash deal I'll offer tomorrow. Based on what I've read, $1000 over invoice should be plenty to get this deal done but he's asking for more than $3000 over invoice. $30000 plus tax should be more than enough to get this car, no?? I know how to walk away - but where to? Anybody know a dealer a little hungrier within a few hundred miles of east TN?? BTW, I love the Passat. Drives like the worthy younger sister to our A6. I feel great about the value but would be happier with a longer warranty. Thanks! Jim |
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I tried the structured arrangement when I first started, and it seemed like people regarded me more as an information resource than as a buying service. In short, these people would take the no-haggle price, (that oftentimes I had to argue with the GSM to get) and use it to beat up the most convenient dealer for them to go to. I didn't seem to get any kind of loyalty for providing this info. I am in a Metro area, and ADM is very rare, except on Silver cars. Now, I am still giving people the same kind of pricing as much as possible, however, almost no numbers get thrown out before they come in. I would love to find an effective way to use a system like yours. If I could surmount the customer walk-away problem, I would switch in a heartbeat. Jason P.S. Neverretail, too bad you're not up here in Northern Virginia. I could do that deal, and probably better if you would take a Green w/Black. Good luck. |
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I've been trying to decide between the Acura TL and The 2001 GLS for some time now, and I am going for the Passat. I am looking at a lease, for an Auto GLS with the luxury package and posssibly the Monsoon. What sort of numbers have people in the area been looking at? Any dealers anyone would recommend? Thanks, Aref |
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