Advertising Fees

594 messages,  Last post on Apr 17, 2008 at 3:41 PM

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What is this discussion about? Car Buying

#588 of 594 Hyundai fee by scott31

Oct 08, 2004 (1:05 pm)

I'd really like to know what the actual fee is. The dealer showed me an "invoice" with $500 on it, which I think is total BS. Would like to know one way or the other.

#589 of 594 Re: Hyundai fee [scott31] by danf1

Oct 08, 2004 (1:53 pm)

Replying to: scott31 (Oct 08, 2004 1:05 pm)
Assuming you are looking at a GT Tiburon, 500 seems accurate. I'm in pittsburgh and I know this can vary by region, but my GTs have advertising of 500, my 4cyls have advertising of 471.

#590 of 594 Re: Hyundai fee [danf1] by scott31

Oct 12, 2004 (11:28 am)

Replying to: danf1 (Oct 08, 2004 1:53 pm)
Wow, that shocks the heck out of me, that's more than 2% of the MSRP.

#591 of 594 Re: Hyundai fee [scott31] by danf1

Oct 13, 2004 (11:38 am)

Replying to: scott31 (Oct 12, 2004 11:28 am)
It is. I guess we don't distinguish whether it is high or not because as a dealer it is not negotiable with the manufacturer.

#593 of 594 Dealer Trade by oldfarmer50

Apr 17, 2008 (3:34 pm)

When a dealer trades a car with another dealer and one dealer has a regional ad fee but the other one doesn't, which car carries the ads fee when sold? Would it be the dealer who originally had the ad fee or the dealer who received the car from that dealer?

#594 of 594 Re: Dealer Trade [oldfarmer50] by british_rover

Apr 17, 2008 (3:41 pm)

Replying to: oldfarmer50 (Apr 17, 2008 3:34 pm)
Ad fee goes with the car so for example if I do a swap with a New York market dealer their ad fee is higher then mine so I lose out on a little bit of gross profit.
 
If I do a swap with a Virginia Market dealer they have no ad fee so they get screwed with my 300 dollar one and I get a little extra gross.
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