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Advertising Fees

594 messages,  Last post on Apr 17, 2008 at 3:41 PM

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Messages Page 60 of 60

#585 of 594 scott by mirth

Oct 06, 2004 (12:20 pm)

Like these folks are saying, forget about the fee. Figure out the max you're willing to pay for the car, out-the-door (OTD) including everything - tax, title, license, doc fee, cleaning fee, owner's mistress fee, whatever. Start with an offer about $500 below that and work you're way up. If you want to start at Edmund's invoice plus tax and no fees, go ahead. The dealer probably won't accept it, but at least you've got a starting point. But you have to figure out for yourself the max you're willing to go. You can do that by looking at TMV and reading the Hyundai forums. It just makes life easier than arguing with the salesperson over whether one fee or another is "valid".

#586 of 594 by kirstie_h HOST

Oct 06, 2004 (3:36 pm)

It makes life easier, but some people like to know what they're paying for which items - cost of the car, fees, taxes. I like to aim for TMV or slightly lower, plus reasonable fees. Everyone has a different negotiating style that suits him/her, so if OTD only is your bag, then go for it!
 
kirstie_h
Roving Host & Future Vehicles Host

#587 of 594 Re: [kirstie_h] by mirth

Oct 07, 2004 (1:25 pm)

Replying to: kirstie_h (Oct 06, 2004 3:36 pm)
Well, in a way you're doing an itemized OTD, lol. You've predetermined what you think a reasonable fee is, so if the dealer's fees are $200 higher than that they'll have to lower the price on the car to earn your business.

#588 of 594 Hyundai fee by scott31

Oct 08, 2004 (1:05 pm)

I'd really like to know what the actual fee is. The dealer showed me an "invoice" with $500 on it, which I think is total BS. Would like to know one way or the other.

#589 of 594 Re: Hyundai fee [scott31] by danf1

Oct 08, 2004 (1:53 pm)

Replying to: scott31 (Oct 08, 2004 1:05 pm)
Assuming you are looking at a GT Tiburon, 500 seems accurate. I'm in pittsburgh and I know this can vary by region, but my GTs have advertising of 500, my 4cyls have advertising of 471.

#590 of 594 Re: Hyundai fee [danf1] by scott31

Oct 12, 2004 (11:28 am)

Replying to: danf1 (Oct 08, 2004 1:53 pm)
Wow, that shocks the heck out of me, that's more than 2% of the MSRP.

#591 of 594 Re: Hyundai fee [scott31] by danf1

Oct 13, 2004 (11:38 am)

Replying to: scott31 (Oct 12, 2004 11:28 am)
It is. I guess we don't distinguish whether it is high or not because as a dealer it is not negotiable with the manufacturer.

#593 of 594 Dealer Trade by oldfarmer50

Apr 17, 2008 (3:34 pm)

When a dealer trades a car with another dealer and one dealer has a regional ad fee but the other one doesn't, which car carries the ads fee when sold? Would it be the dealer who originally had the ad fee or the dealer who received the car from that dealer?

#594 of 594 Re: Dealer Trade [oldfarmer50] by british_rover

Apr 17, 2008 (3:41 pm)

Replying to: oldfarmer50 (Apr 17, 2008 3:34 pm)
Ad fee goes with the car so for example if I do a swap with a New York market dealer their ad fee is higher then mine so I lose out on a little bit of gross profit.
 
If I do a swap with a Virginia Market dealer they have no ad fee so they get screwed with my 300 dollar one and I get a little extra gross.

Messages Page 60 of 60

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