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Advertising Fees
594 messages, Last post on Apr 17, 2008 at 3:41 PM
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What is this discussion about? Car Buying
#565 of 594 by montanafan
Aug 28, 2003 (11:04 am)
Replying to: rivertown (May 12, 2003 12:24 pm)
If the ad fee was hand written at the bottom , then it is a good chance what he faxed over wasn't an actual GM invoice. Unless the dealer received the Tahoe from a dealer in an area that didn't have ad fees. In that case the second dealer would not have to pay any ad fees. Was there infomation on the faxed page to give you any clues that this was an important and infomation full document? Invoice numbers, VIN, GMS prices, account #s? Things like this should be in the header or on the right side of GM invoices (based on those I have seen).
#566 of 594 frulip by tblazer503
Aug 29, 2003 (8:04 am)
Replying to: rivertown (May 12, 2003 12:24 pm)
I don't recall paying any ad fees here in the NW for my GM. As for the window etching, tell them to take it off.=o) hehe.
#567 of 594 Another dealer scam by thkck123
Sep 29, 2003 (10:03 am)
Replying to: rivertown (May 12, 2003 12:24 pm)
Do not pay those fees. They are just lining their pockets!
#568 of 594 Clear this up by friendinthebiz
Oct 11, 2003 (9:09 am)
Replying to: rivertown (May 12, 2003 12:24 pm)
Ok here goes, the regional advertising fee is a legitimate line item on a factory invoice for GM vehicles. It is figured on the M.S.R.P. without destination included. It varies by region (here in Chicago it is 1.5%) It will be printed on the invoice and like the destination charge it is not waivable, deletable or negotiatable. Montana was on the right track regarding hand written entries, but...You see the invoice at Dealer "B" of a vehicle traded from Dealer "A". Your dealer "B" is in a region that charges at the 1.5% but the paperwork from "A" shows a different rate. The dealer is charged by the formula and the change reflects in the invoice total. An agreement to pay "Xxx over invoice" would include this adjustment as it would have been figured on an original stock unit shipped directly to Dealer "B". Etching and to a lesser extent, DOC fees are usually deletable on request.
#569 of 594 by montanafan
Oct 11, 2003 (9:55 am)
Replying to: rivertown (May 12, 2003 12:24 pm)
Just to keep things clear. The invoice is the invoice. A vehicle swapped between dealers is not reinvoiced. The ad fees are at the orig dealers percentage. If the vehicle goes from a low/or no percentage area to a higher area, no additional ad fees are owed by or invoiced to the second dealer. If a vehicle goes from a higher area to a lower/or no area, no refund comes from the manufacturer to the second dealer.
#570 of 594 Invoice????? by mitsu6
Oct 12, 2003 (9:01 pm)
Replying to: rivertown (May 12, 2003 12:24 pm)
Every dealership has to have an invoice from the manufacturer.The invoice shows the destination charges, the dealer hold back and usually the mark-up on the vehicle. Next- when you negotiate the price of the car, on the buyers order it will show in some cases as DOC fees, advertising, detailing, stamps, etc...) You'll see a dollar amount that is called Dealer Fees and in small letters you'll see what are they charging for. You always have to read the fine print, if u cannot see or read the fine print ask to see an original so u could see the TRUTH. I hope this will help you.
#571 of 594 friendinthebiz by z71bill
Oct 14, 2003 (3:47 pm)
Replying to: rivertown (May 12, 2003 12:24 pm)
You state - It (the ad fee) -- is not waivable, deletable or negotiable Sorry to disagree with you, but in business - EVERYTHING IS NEGOTIABLE - Politly refuse to pay the fee -maybe agree to pay 30% of the fee or if you do agree to pay the ad fee - get something in return. Say something like - OK I will pay the $462.00 ad fee but only if you agree to drop the $199 glass etching and $399 Vehicle protection package down to the $50 (or whatever) it cost you.
The ad fee can be legitimate - but that does not mean it is not on the table to be reduced or eliminated.
In fact any time you are negotiating and hear a statement like - This is "always" charged, this is part of our "standard" agreement, this is "company" policy it is a very good chance it is NOT "always" charged, NOT "standard" on every agreement and NOT really "company" policy.
#572 of 594 Guys, why struggle over this? by zueslewis
Oct 14, 2003 (4:37 pm)
Replying to: rivertown (May 12, 2003 12:24 pm)
Concentrate on the out the door price - if they meet your requirements, however unreasonable, who cares how they do the math. The advertising fee is NOT negotiable, since it is a direct charge from the manufacturer and listed in the invoice, but of course, the final, "out the door", "driveaway", "over the curb" price IS negotiable.
#573 of 594 zueslewis by z71bill
Oct 14, 2003 (8:18 pm)
Replying to: rivertown (May 12, 2003 12:24 pm)
No struggle - but how do YOU determine a "fair" - out the door, drive-a-way, over the curb price without looking at the details? IMO you must get into the details or you end up paying way to much.
$250 over invoice sounds good
$400 ad fee - why fight it
$199 glass etching - no big deal
$399 Protection package, not bad for a $10 wax job and a can of scotch guard
$150 Doc fee, after all someone needs to do the paper work
$149 pin stripes,and $200 for mud flaps - OK since you already put them on
$1,500 "EXTRA value package A" - floor mats and a first aid kit, plus tire warranty and locking lug nuts - How could I live without these
Give me $7,500 for my trade (but the blue book trade in value is $11,000) - OK I understand - you have 2 dozen on these on your used car lot and you can't even give them away.
Finance me at 15% - for 72 months well OK it does lower my payment (and keeps me upsidedown for 5 1/2years!)
Extended warranty adds another $1,500 - you can just add it into the loan - thanks for looking out for me - I will give your name to all my friends.
Since my loan is so high - you now say I need credit life and gap coverage. Great add it to the loan
But why should I complain I only paid $250 over invoice!!
#574 of 594 Have you ever heard the word "no" by zueslewis
Oct 14, 2003 (8:54 pm)
Replying to: rivertown (May 12, 2003 12:24 pm)
or would you just blame someone else because of poor car buying skills? $250 over invoice sounds good
Great, add taxes and licensing and we're done.
$400 ad fee - why fight it
Because it's part of the invoice cost - the dealer can't make it "go away".
$199 glass etching - no big deal
Just like drugs, "just say no".
$399 Protection package, not bad for a $10 wax job and a can of scotch guard
Refer to "glass etching" above.
$150 Doc fee, after all someone needs to do the paper work
If it's allowed by your state, then all dealerships will do it.
$149 pin stripes,and $200 for mud flaps - OK since you already put them on
How about, "just say no" - and "remove those items, please, I don't want them".
$1,500 "EXTRA value package A" - floor mats and a first aid kit, plus tire warranty and locking lug nuts - How could I live without these
Floor mats in parts dept, $50, first aid kit, Wal-Mart, $10, tire warranty (forget it) and locking lug nuts (Pep Boys, $20).
Give me $7,500 for my trade (but the blue book trade in value is $11,000) - OK I understand - you have 2 dozen on these on your used car lot and you can't even give them away.
Dealerships are businesses - businesses stay in business by making a profit. If you don't like what you're offered, sell it yourself.
Finance me at 15% - for 72 months well OK it does lower my payment (and keeps me upsidedown for 5 1/2years!)
If you have poor credit AND you're buying more than you can afford, it's nobody's fault but your own.
Extended warranty adds another $1,500 - you can just add it into the loan - thanks for looking out for me - I will give your name to all my friends
Extended warranties are negotiable - then again, there's that "just say no" phrase you hadn't learned yet.
Since my loan is so high - you now say I need credit life and gap coverage. Great add it to the loan
See above.
But why should I complain I only paid $250 over invoice!!
You shouldn't - if you just said "no".
You get up and walk out without thanking them for the free coffee - it tasted ugly anyway.
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