Last post on Jul 09, 2013 at 7:15 AM
You are in the Isuzu Trooper
What is this discussion about?
Isuzu Trooper, SUV
#6147 of 11966 Future of Isuzu - I agree Marketing would make Isuzu #1
Nov 05, 2002 (7:46 am)
I agree with Sawas_e comment: "I don't really understand why the US market is such a tough nut to crack. To me it's simple....marketing!"
In 1999 we purchased 2 new vehicles: 1999 Trooper and 1999 Toyota - both because I thought these were high-quality vehicles. The Toyota has a very high perceived quality rating but my Trooper seems much more solid and trouble free than even the Toyota. The Toyota has had trouble with the sliding doors, electric windows, and oil sludge worries. The Trooper has only had routine maintenace.
I think Isuzu America should be putting on TV owner testimonials describing their experiences. Their Marketing should focus on the fun aspects of the Trooper by showing commercials of the activities in group events like in NC and other parts of the world, and commercials about Trooper-oriented user groups with fun loving people. Would help tremendously by putting an 'Australian' identity like Suburau has done.
Nov 05, 2002 (8:53 am)
For about 3 years most of the die-hard Isuzu owners I know have said they should turn over their marketing dept to us and they'd be selling em like crazy!
#6149 of 11966 Yup is right!
Nov 05, 2002 (9:51 am)
If Isuzu had used my Troopers for marketing, they would have made a killing. Here's some scenes that would have been effective:
1. Trooper on the outer banks of N.C. with me fishing in the surf.
2. Trooper going up logging trails in the N.C. mountains (love that first gear).
3. Trooper hauling sailboats which I restored.
4. Trooper hauling loads of nautical gear to repair boats.
5. Trooper hauling my kayaks.
6. Trooper hauling my dogs.
7. Trooper pulling logs which I cut down to clear land.
8. Trooper full of family members on vacation.
9. Trooper being serviced by owner (so easy).
10. Trooper safely stored in the barn during storms.
#6150 of 11966 CR should have been forced to
Nov 05, 2002 (10:43 am)
place an oppology and space for an Isuzu provided ad. on the cover of everything they print and a large Isuzu billboard in front of the CR headquarters for a year after they were caught in court falsifying data for profit. That would have cleared the Trooper's name and provided more advertising while teaching CR a lesson in ethics.
Nov 05, 2002 (10:59 am)
First and foremost they need to get rid of Isuzu "Joe". He comes off as a real idiot. The product can not be good if the representative is an idiot. I agree, just let some of the people on this post talk about their feelings. Advertising is about feeling good and most of the time this group feels good about their Troopers.
#6152 of 11966 Trooper Marketing Ideas. ...
Nov 05, 2002 (11:04 am)
1. My wife begging me to let her drive my Trooper instead of her driving her Toyota.
2. My son wanting an Isuzu Trooper or Rodeo as his first car.
3. A camera pan of the parking lot at my sons high school showing the number of Isuzu Rodeos there.
4. How solid my Trooper feels after about 50k miles.
Nov 05, 2002 (11:13 am)
of the couple that drove my truck with 42K miles on it at my local dealership after I got back from a Pine Barrens run covered in mud. They test drove it then looked at http://isuzu-suvs.com and saw the video of it flying in the snow. Next day they returned to the dealer and bought a 2002. It was the only 2002 Trooper my dealer sold and they had to test drive my 2000 cause the dealer didn't even have a floor model for them to drive.
#6154 of 11966 It's more than Marketing
Nov 05, 2002 (11:52 am)
Just look at the past 5 years, re-design of the Rodeo - flop, Vehicross - flop, Axiom -flop. Did you ever hear of any lines at the Isuzu dealers to buy the latest vehicle like other brands? As a consumer, the only thing worth looking at was the Trooper with the huge discounts IMO
Nov 05, 2002 (11:55 am)
It wasn't a flop. It was never meant to be anything more than Eye Candy to get people into the showrooms.
The Rodeo and Axiom were not flops, saleswise they sucked, but performancewise and reliabilitywise they can't be beat.
#6156 of 11966 Marketing Isuzu
Nov 05, 2002 (12:40 pm)
I think you are all on to something. I can't remember seeing an Isuzu ad in the last decade. You would think they would capitalize on their history of building dependable, rugged, even CHAMPIONSHIP 4x4s. I think sawas_e sums it up - You gotta spend $$$ to make $$$. Does anyone see Isuzu spending cash? They are slowing production, taking millions in GM bailout loans, and offering huge buyer incentives. Not a good recipe for a positive balance sheet.
Attracting new customers these days will be hard. MOST automakers face tough times ahead. Small guys with a one trick pony (SUVs) like Isuzu will certainly struggle.
My $.02 - they should downsize, focus their efforts on building rugged 4x4s. While everyone else moves twards the SMV with standard DVD screen for rear passengers, Isuzu will capture the attention of people like me.
Isuzu should be to 4x4s what Lexus is to luxery cars. I think the assender moves Isuzu in the wrong direction.