If you are buying outright, with no trade-in, then you have a nice easy job ahead of you. You can shop by phone, and all you have to do is get prices in relation to invoice. That way, it doesn't matter how the Jeep is equipped: you will pay an agreed upon amount over invoice. Obviously, a better equipped Jeep will cost more, because the invoice will be higher, but you will know what kind of deal to expect. Just get on the phone and ask several dealers how much they will sell you a Jeep for in relation to invoice.
If you are willing to order a Jeep from the factory, just spec it out the way you want it and get several prices from different dealers.
Be sure and check out the incentives that are available currently. I think the leftover 02's have 0% interest for 60 months, and maybe even the 03's have that too ( I have heard conflicting reports on that.)
Check out my buying experience as I tell about it on my Jeep's web page.
You can get invoice price right here in good old Edmunds, but keep in mind that Edmunds does not include the advertising fees, which are a legitimate line item cost on the invoice the dealer will show you. Actually, there will be two lines for ad fees on the invoice, one national and one regional. These charges are real and are paid by the dealer as part of the invoice cost. They vary by region, so I guess that's why they are not included on the Edmunds invoice pricing.
Be sure and post any further questions. We are here to help one another.
Welcome to the board!
Have you hugged your Jeep today?