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Prices Paid: Buying & Leasing Experiences Honda Odyssey Prices Paid and Buying Experience
20752 messages, Last post on Oct 10, 2008 at 10:56 AM
You are in the Prices Paid: Buying & Leasing Experiences Forum. Your Hosts are car_man & kyfdx
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Replying to: 08minivan (Jul 11, 2008 9:39 am) If so, those prices are not very good at all. |
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Replying to: klord (Jul 11, 2008 9:00 am) |
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Replying to: boot2 (Jul 11, 2008 8:46 am) |
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My internet quote: Here are your latest Interent prices for the Odyssey vehicle: EX $24,827.00 and choose rates as low as 0.9% for qualified customers $23,827.00 and use conventional rates or pay cash EX-L $27,801.00 and choose rates as low as 0.9% for qualified customers $26,801.00 and use conventional rates or pay cash All prices INCLUDE the destination charge. What do you think? Would you try to go lower? This is in the Cincinnati area. Thanks for any input!
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Replying to: qwert392001 (Jul 11, 2008 9:35 am) I listened again to that portion of the Podcast and I am even more convinced now than in my previous post that this technique is a regular part of your everyday business model. I don't believe the average listener would come away from the interview convinced of anything less. Once again, I recommend to any potential Ourisman customer to take a listen and judge for themselves. (link title starting at about 0:50) It still really surprises me that Ourisman would not be distancing themselves or retracting the statements that were made starting around minute 50 of the interview. Continuing with your other comments, it also does not take too much to read between the lines when you speak of the customer doing thorough and reliable research. If a customer comes into your dealership that is otherwise, uninformed, short on backbone, or not particularly sharp, your dealership will take every opportunity to extract the maximum profit from the transaction. In the case of the Podcast interviewer, it was likely only because the he presented himself as an intelligent male with some backbone that his complaint was taken seriously. I am fairly certain that your simple goal is to make as much as you can off each sale while simultaneously making the customer reasonable content with the purchase. If that means getting $1000 or more on the sale than was promised over the phone, great. For another customer that might mean $500 extra profit. Or, if someone really pushes back, like the interviewer, they may even get close to the original deal offered over the phone, but only after they fight for it. Unfortunately for the customer, that means you start at the basest of levels, testing each potential customer's intelligence, knowledge and fortitude. During the interview, you seem to rationalize your dealership's behavior by claiming that the customer ultimately got a good buy. I am confident that no one in your dealership loses any sleep when a deceived customer ultimately spends $500 to $1500 more than was promised them over the phone, because they did not have the backbone, knowledge or intelligence to stand up to such tactics. The bottom line appears to be that it is not important for your dealership to treat the customer honorably or fairly, but, ultimately, to bring them to the point where they are convinced that they have been. One regularly reads on these boards about dealers attempting to double charge for destination, adding unwarranted last minute fees, or last minute changes to interest rates that might go unnoticed. I am sure I am just scratching the surface of the "gray area games" that are employed by car dealers. Let me be clear, I am in no way accusing you or your dealership of these tactics. However, if lying to a customer to get them through the door to begin negotiations hoping to charge them much more for a vehicle is not considered abhorrent, intolerable behavior by your dealership, why would I be surprised to learn that any of the other tactics listed above might also be employed by your dealership? If the customer gives you a good rating and thinks they got a good deal, are these tactics acceptable? Certainly, all dealerships fall on a continuum regarding their ethics and treatment of customers. I could not begin to venture a guess as to where your dealership falls on that continuum. Each dealership must determine if the business model they are employing is working. I am guessing that dealerships employing deceptive practices believe it helps there bottom line. I am sure you are convinced that the profits gained by getting people into the dealership far outweigh the negative customer reactions that happen on occasion or you would not be doing it. If it turns out profits start to fall because of public perception that your dealership is not honorable, maybe management would even think about sailing a different course. Finally, how should the customer react after the sale when considering other services the dealer has to offer. If my purchase is premised on a lie to get me through the door (even if I leave satisfied, as apparently the interviewer did), how could you expect me to ever trust that what the service department is recommending is actually needed? How would I know if you were telling the truth about a repair being outside the scope of warranty service? Or, as in the sales process, do I need to bring a full compliment of knowledge, intelligence and backbone to be treated fairly at the service counter? |
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Replying to: newvanbuyer1 (Jul 11, 2008 12:18 pm) |
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Replying to: benf (Jul 11, 2008 3:06 pm) Although you continue to express your sentiments in a way that is clearly aggressive, sarcastic and demeaning, I respect your right to voice concerns and opinions on a dealership you have had no contact or interaction with. Customer satisfaction is a top priority at our dealership. Short term profits do not reflect a plan for long term steady growth. Every customer that has an issue with a price or interaction with the dealership is immediately addressed and hopefully rectified to the customers complete satisfaction. The interview was given to be an inside look at the buying process from both the seller and buyers perspective. It is not a reflection on how the dealeship does business, but a look at one mans foray into the car buying process, and how others may learn from his experience. If you have reviewed the posts that were left by listeners, you will find most individuals enjoyed the podcast and the inside look that they were given. To suggest this interview is a business model of how the company operates is not accurate. I have always welcomed the opportunity to discuss with any individual the purchase experience and how it can be made more enjoyable. I am an ardent supporter of using the internet to assist consumers in the purchase of a vehicle. Your attempts to portray the experience as less than truthful does not reflect accurately the emphasis that this dealership places on customer satisfaction. Your insights into what you portray as the truth is being presented as factual without any first hand knowledge. Customer satisfaction has been and always will be an inherent part of the culture that the dealership instills in its employees. I welcome anyone that has any questions regarding any issue pertaining to the purchase of a new vehicle to contact me. You will be treated with respect, valued as a customer and appreciated for the opportunity you have given us to be your choice for a new Honda. Thank you to all who have patronized our dealership, and to those who may we weclome you.
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Thank you to everyone for posting thoughts on experiences and pricing for new Odysseys. We just made our decision on a new Honda Odyssey EXL and we love it! After doing plenty of research, I emailed 3 of my local dealers. The winning bid came from Ourismans Honda in Laurel Maryland. Pricing was about the same as the others but the quote had a break down of "on the road pricing" which helped us get our financing together. The process took a couple hours (as expected) and we were on our way home in our new Odyssey! Although the financing manager offered warranties and other services we declined and went with our own credit union for financing. We love our new Odyssey and Ourisman will have our business again when my sister is ready for her new Accord! Thanks again for all of your input! Good Luck to every one!
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Replying to: checkmark (Jul 11, 2008 4:16 pm)
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Replying to: joeblack1 (Jul 11, 2008 6:40 pm) |
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