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Automotive News & Views Car Commercials The good, the bad, and the annoying!
3540 messages, Last post on Dec 04, 2009 at 6:34 AM
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| You no doubt have seen the Hummer2 ad where the guy drives it off the end of a pier and the wheels turn into propellers and off he goes. Of course just as he is driving into the water it says "Do Not Try This." Dang! | |
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Replying to: lemko (Mar 09, 2007 7:07 am) |
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Replying to: fintail (Mar 09, 2007 8:54 am) Amen. The people that name cars at Kia must've been on something when they came up with that name. |
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Ritter takes helm of Toyota's U.S. ad agency Mark Rechtin | Automotive News / March 20, 2007 - 4:28 pm LOS ANGELES -- Toyota's U.S. advertising agency is seeing a change in the executive suite. David Murphy -- president of the Saatchi & Saatchi Los Angeles office, is leaving the agency to start his own firm. The Los Angeles office oversees the Toyota account. Taking Murphy's place is Kurt Ritter, former marketing general manager of General Motors' Chevrolet division. Ritter left GM in 2003. Ritter's title will be CEO of Saatchi & Saatchi Los Angeles. When Ritter left GM, he was set to oversee the Toyota account for Saatchi. But when GM accused Saatchi's holding company, Publicis Groupe, of poaching Ritter -- and unsubtly threatened to divert GM business from Publicis' other agencies -- Ritter's role was changed to that of an off-site consultant. For the past four years, Ritter technically has not been a Saatchi employee. But his consulting firm, Against All Odds, had only Saatchi as a client. Ritter also was on Saatchi's worldwide executive board -- the only nonemployee on the board. Ritter, 57, brings extensive truck marketing experience to Saatchi at a time when Toyota is feverishly launching its full-sized Tundra pickup. While at Chevrolet, Ritter orchestrated the successful "Like A Rock" marketing campaign. Ritter was unavailable for comment. You may e-mail Mark Rechtin at mrechtin  crain.com
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Replying to: xcargrl (Mar 20, 2007 9:09 pm) So far the only thing extraordinary about it is the incredible amount of cash $$$ they are throwing at it. You don't have to be a marketing genius when you have unlimited tonnage. No doubt this was posted by a shill from Saatchi and Saatchi or 'Yoda's PR firm. Let's take it down and save on bandwidth.
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Replying to: andys120 (Mar 21, 2007 5:29 am)
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Replying to: gagrice (Mar 21, 2007 6:02 am) commercial for the new tundra should be fired. Check it out and notice all the Fords and Chevys in the background shots that must belong to the cast and crew. I guess it shows what REAL construction folks buy for a truck! http://www.toyota.com/vehicles/minisite/commercial/tundra_tv1.html |
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Replying to: andys120 (Mar 21, 2007 5:29 am) 
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Replying to: kirstie_h (Mar 21, 2007 8:03 am) 
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Replying to: xcargrl (Mar 21, 2007 10:24 am) So basically Toyota shouldn't be allowed to compete in the truck market ...talking out of the other side of their mouth about being such a green company How many gas guzzling full size trucks/SUV's does Toyota have in their entire stable? I can count 5 (Sequoia, Tundra, GX470, Land Cruiser, LX470)... Lesse, how many does GM have? Suburban Yukon Yukon XL Tahoe Escalade Escalade ESV Escalade EXT Avalanche Silverado line Sierra line and America's epitome of gluttony, HUMMER, the brand dedicated to consuming as much gas as possible... How many does Ford have? Dodge? Sorry, it appears you are new here so I apologize if I come off a bit gruff but there is so much negative comments and anti-Toyota propoganda being spread through out the Edmunds forums and those comments just don't hold water. Take care, and no offense implied. |
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